Category: Ad Traffic Validation
Imagine a bucket with a small but constant leak. You pour water daily, yet the water level barely rises....
In today’s digital marketing landscape, bots impacting your campaigns, website analytics, and overall...
Ad fraud is not any more a storm that comes and goes, it has become the reality in the digital ecosystem....
The rise of programmatic advertising has shifted the focus towards accuracy and automation. It surged...
As mobile app ads have become more pervasive, advertisers are facing growing concerns around app installation...
Digital advertising demands proactive measures to ensure every click is measured and validated. Approved...
Programmatic has become the powerhouse behind ad placements in the U.S. However, alongside its growth,...
The sale season is on! Brands are in the beast mode, exploring every possibility, tapping on every opportunity...
Ad Spending in the US market will reach $421 billion in 2024. Out of a market worth $143 billion, TV...
Connected TV (CTV) ads have emerged as a powerful digital advertising medium for brands looking to engage...
