Category: Ad Traffic Validation
Digital advertising demands proactive measures to ensure every click is measured and validated. Approved...
Programmatic has become the powerhouse behind ad placements in the U.S. However, alongside its growth,...
The sale season is on! Brands are in the beast mode, exploring every possibility, tapping on every opportunity...
Ad Spending in the US market will reach $421 billion in 2024. Out of a market worth $143 billion, TV...
Connected TV (CTV) ads have emerged as a powerful digital advertising medium for brands looking to engage...
Performance Programmatic Platforms follow the same rules as traditional programmatic platforms, but the...
Have you ever wondered why your brand name is showing in the sponsored search when you are not paying...
Bots make up about a third of all web traffic, and shockingly, 65% of those bots are classified as “bad...
Misleading ads on popular messaging platforms like WhatsApp and Telegram have opened the door for fraud...
Ensuring the legitimacy of clicks is a key performance measurement metric for marketers and businesses....
