Category: Ad Traffic Validation
Ad Spending in the US market will reach $421 billion in 2024. Out of a market worth $143 billion, TV...
Connected TV (CTV) ads have emerged as a powerful digital advertising medium for brands looking to engage...
Performance Programmatic Platforms follow the same rules as traditional programmatic platforms, but the...
Have you ever wondered why your brand name is showing in the sponsored search when you are not paying...
Bots make up about a third of all web traffic, and shockingly, 65% of those bots are classified as “bad...
Misleading ads on popular messaging platforms like WhatsApp and Telegram have opened the door for fraud...
Ensuring the legitimacy of clicks is a key performance measurement metric for marketers and businesses....
The size of the online click campaign market is growing. This is evidenced by the Google Ad revenue (US)...
Imagine the plight when the ad spends which were allocated to acquire new users and expand reach is now...
Programmatic advertising offers unparalleled efficiency and reach. However, programmatic ad fraud is...
