Category: Blog

lead
How Lead Punching Fills Your CRM with Junk Leads—and What You Can Do About It
Imagine a bucket with a small but constant leak. You pour water daily, yet the water level barely rises....
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Bot Detection
What Should Marketers Look for in a Bot Detection Tool?
In today’s digital marketing landscape, bots impacting your campaigns, website analytics, and overall...
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impression-validation
Why Impression Validation Matters and Why MMP’s Solutions Fall Short?
Ad fraud has become the most talked about thing in the digital ecosystem in the last one decade. Over...
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Brand Bidding
Protection from Brand Bidding with AI and Automations for Brands and Ad Networks
Competitors or affiliates may bid on your brand keywords, potentially driving up costs and diluting your...
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Ad Fraud Verification
Is Your Ad Fraud Verification Partner Using the Latest Technology?
Ad fraud is not any more a storm that comes and goes, it has become the reality in the digital ecosystem....
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Programmatic Advertising
Ai in Programmatic Advertising Fraud Detection to Deliver Performance and Sustainability
The rise of programmatic advertising has shifted the focus towards accuracy and automation. It surged...
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Mobile Ad Fraud
Mobile Ad Fraud: Challenges for Advertisers in the USA
As mobile app ads have become more pervasive, advertisers are facing growing concerns around app installation...
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Stock Availability
Is lack of Accurate Stock Availability Metrics Impacting your Ecommerce Revenue?
Product availability is the key issue for brands looking to expand their presence across the fast-paced...
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Bot Traffic
Think Walled Gardens Are Safe? The Reality of Bot Traffic
For digital marketers, walled garden is not a foreign word. However, we will take a quick minute to throw...
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Quick Commerce
Rise of Quick Commerce in UAE: Are You Monitoring Where You Stand vs the Competition?
The Quick Commerce revolution is reshaping the e-commerce business landscape in the UAE at an unprecedented...
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