In the fast-paced and ever-evolving world of digital marketing, even major players sometimes find themselves grappling with challenges that seem insurmountable. This case study delves into the digital journey of a prominent asset management company in India, which was confronted with a trio of perplexing problems in its digital marketing campaigns. The client witnessed a dramatic reduction in wastage, resulting in significant cost savings. Wastage of ad spend was reduced by almost 60% and improved conversion rates