Brand Safety Suite

Explore our very unique portfolio where brands get full visibility and control of campaigns to ensure that brand integrity and reputation is not put to risk.

mFilterIt’s deep web scanners continuously keep a detailed eye across digital space to report any deviations from the brand policy and objectives.

The powerful deep penetrating algorithms report any brand deviations in real-time. Impregnable shields protect web and app assets of a brand to enforce brand integrity!

  • Searching every search engine

    Our tool scans every major search engine to scout for any brand safety issues appearing in search results.

  • Round the clock policing

    24×7 monitoring of digital assets to report any event which does not resonate with the brand philosophy.

  • Protecting your single identity

    Deep view of the digital ecosystem regularly scans the third-party app stores to report any counterfeit app version.

  • No wall unconquered

    150+ incent walls and suspicious websites are monitored to report any brand safety issue making it impossible for anything to get unnoticed.

Paid Search Monitoring


A competitor may not be the only reason for pushing the bids northwards. An affiliate could also be bidding on the keywords to hook on the organic traffic and hack the attribution. The brand bidding analyzer gives a complete view of the journey, letting an advertiser know who got the customer and how.

Read More

Brand Infringement


Fraudulent partners create fake lookalike websites and divert users to steal organic traffic to ‘earn’ attribution and credit. Not just that, they also use the same technique for online selling making users buy on these replica sites. an order on a website & then run by placing the order on the same website.

Read More

YouTube Brand Safety


Our automated software allows advertisers to run right content on YouTube channels. The tool blacklists channels promoting violence, hatred, controversy, profanity, etc., with which no brand wants to associate. The planner helps brands for future campaigns by giving visibility of relevant channels.

Read More

Incent activity and APK monitoring


Strictly enforce the incent policy for campaigns by monitoring which campaigns are being incentivised with or without the advertiser’s approval.
Keep a close track of all app stores to check for any counterfeit app available on these risking customer’s data and privacy…

Read More

App creative monitoring & Ad monitoring


Bad ads are no ads! When there are so many agencies running several creatives and ads for an advertiser, there is every chance to lose the count and view if its notclosely monitored.
The monitoring solution from mFilterIt becomes a remote…

Read More

Cashback / Referral Activity Monitoring


A coupon is just like a promissory note. No advertiser can afford to over or under promise to its customers.
The activity monitor reports the live offers as well as what is being offered to the customers on behalf of an advertiser.

Read More

Case Studies
Blog Post (4)
Brand bidding & its impact

Brands spend and put in a lot of efforts to evolve organically and attract genuine prospects by establishing a direct connection. In the digital world this is attempted by several measures including SEO techniques…

Blog Post (5)
The inevitable inorganic

Advertisers have to rely on inorganic endeavours to achieve the desired business objectives. This is achieved through a network of publishers, each having its strength in terms of audience and community…

Blog Post (9)
Saving dollars in the desert

Every market – mature, developing or early stage, is grappled with ad-fraud in Performance Marketing. Through the customer engagement life-cycle digital marketers are facing challenges…

We are getting into a new normal. New technologies. It’s high time to protect your assets and brand value.