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October 29, 2024 | Expert Opinion
The Indian e-commerce sector is in a state of rapid transformation, with experts projecting it to hit...
October 24, 2024 | Harsh Singh
During the festive season, along with the endless offers and discounts, a threat lurks in the shadows...
October 22, 2024 | Expert Opinion
The sale season is on! Brands are in the beast mode, exploring every possibility, tapping on every opportunity...
October 18, 2024 | Amit Relan
Every advertiser invests in their digital ads with the goal of reaching their ideal audience and getting...
October 17, 2024 | Expert Opinion
Ad Spending in the US market will reach $421 billion in 2024. Out of a market worth $143 billion, TV...
October 15, 2024 | Expert Opinion
Connected TV (CTV) ads have emerged as a powerful digital advertising medium for brands looking to engage...
October 14, 2024 | Expert Opinion
Performance Programmatic Platforms follow the same rules as traditional programmatic platforms, but the...
October 9, 2024 | Expert Opinion
Have you ever wondered why your brand name is showing in the sponsored search when you are not paying...
October 8, 2024 | Expert Opinion
Affiliate marketing has emerged as one of the most viable sales promotion strategies that brands employ...
October 3, 2024 | Expert Opinion
Bots make up about a third of all web traffic, and shockingly, 65% of those bots are classified as “bad...
October 1, 2024 | Jagmeet Singh
Misleading ads on popular messaging platforms like WhatsApp and Telegram have opened the door for fraud...
September 26, 2024 | Dhiraj Gupta
It’s time to peel back the curtain on Mule accounts, drawing off Indian monies to offshore fraudsters....
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