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Share-of-Shelf

Easing consumers’ shopping experience begins by making efforts to get discovered even when there is.......

OEM-Myths

During the first quarter of 2021, OEM app stores acquired nearly 42% of the global.......

Click-Injection

During the first install session, fraudsters hijack ‘install broadcasts’ using bots/malware, and inject clicks for.......

Click-Injection-Affect

“You have been locked out of your account/You have zero balance” is a message no.......

Digital-Ad-Frauds

Digital ad fraud is a thing that didn’t drop just today. It has been surviving.......

brand-safety

Facts that worry brands, marketers, and advertisers. Brand safety safeguards a brand’s reputation and image.......

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