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Ad Fraud Detection

Imagine someone impersonating you and stealing all your money. In the digital advertising ecosystem, fraudsters.......

Bots

According to Statista, in 2021 the number of mobile users has increased to 7.1 billion.......

E-Commerce Platforms

Counterfeit is a serious issue for brands for many reasons; however, ‘bad reputation’ ranks at.......

D2C Issues

The needs of consumers dynamically change time and again. D2C (Direct-to-Consumer) e-commerce has become a.......

eCom Competitive Intelligence

eCommerce platforms like Amazon, Big Basket, BlinkIt, etc., open doors to new brands, competitive pricing,.......

Geotargeted Ads

Whether you have an online business or an offline store, if you don’t get the.......

Latest Blogs Insights

How Fraudsters Manipulate App Installs and What Marketers Can Do About It?
Mobile apps are...
What Advertisers Need to Know When Addressing PPC Ad Fraud?
If you’re running...
Building Trust in Affiliate Marketing: Emerging Fraud Challenges & Solutions for 2025
Affiliate marketing,...
Cloaking in Brand Bidding: How Fraudsters Conceal Their Tracks to Evade Detection?
Imagine spending...
The Shift from YouTube Video Action Campaigns to Demand Gen in DV360: A Guide to the Upcoming Changes
If you’re currently...
Marketing Team vs. Call Center Team: Who’s to Blame When Leads Don’t Convert?
Picture this: The...
Debunking the Myth: Re-Engagement Campaigns Aren’t Always Fraud-Free, Know Why
Imagine launching...
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