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brand-safety

Brand safety is the process of protecting a brand’s image and reputation from the negative.......

customers

How analyzing reviews helped an FMCG brand to optimize their packaging? In India, we have.......

ad-fraud

Whether you’re an advertiser, publisher, or user, it is natural to have questions about the.......

genuine-users

Imagine you’re running an ad campaign to generate leads for your clothing brand. You have.......

sponsored-listings

Share-of-Shelf of your sponsored listings on eCommerce platforms like Amazon, Bigbasket, Flipkart, etc., measures the.......

dcb-fraud

Direct Carrier Billing (DCB) is a subscription model offered by carrier providers. The charge of.......

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