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Ad Spending in the US market will reach $421 billion in 2024. Out of a market worth $143 billion, TV...
Connected TV (CTV) ads have emerged as a powerful digital advertising medium for brands looking to engage...
Performance Programmatic Platforms follow the same rules as traditional programmatic platforms, but the...
Have you ever wondered why your brand name is showing in the sponsored search when you are not paying...
Affiliate marketing has emerged as one of the most viable sales promotion strategies that brands employ...
Bots make up about a third of all web traffic, and shockingly, 65% of those bots are classified as “bad...
Misleading ads on popular messaging platforms like WhatsApp and Telegram have opened the door for fraud...
It’s time to peel back the curtain on Mule accounts, drawing off Indian monies to offshore fraudsters....
E-commerce is fueled by customer engagement and purchasing decisions that revolve around content such...
Ensuring the legitimacy of clicks is a key performance measurement metric for marketers and businesses....
Consider your brand being placed alongside unsuitable content or falling victim to a fraudulent website...
The darker side of digital advertising is growing deeper and deeper: more and more attention is drawn...
