Blogs

Changing Role of Marketers with respect to Brand Safety

Addressing the skill gap in the digital ecosystem with rise in cyber threat Brand Safety officers- The new Career Choice ...
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Adfraud and CMOs

Is Ad-fraud responsible for shrinking CMO tenure? With digital spends cross over 50% of the total media spends, inefficiencies like ...
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This is what brands need to know about Brand safety and Affiliate Marketing fraud

Affiliate marketing fraud can damage brand reputation, increase advertising cost and generate client chargebacks The last few decades have witnessed ...
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Are you looking for your brand keywords manually?

Are you searching for your brand name and brand keywords on Google manually?Trying to find who is bidding on your ...
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Explainer: Identity Theft and how it targets the Banking Sector

Scammers and fraudsters leverage a plethora of schemes to conduct financial fraud. With a rise in internet penetration and the ...
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Burning the ad-fraud fat from digital advertising

mFilterIt’s Quick Guide for Marketers Ad-fraud is just like bad fat in the body. It unnecessarily makes things look ‘healthy’ ...
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Why Brand Safety is an immediate concern in India?

Brands have to repeatedly reach out to same set of users, and they need to live up to the reputation ...
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Is fraud affecting your retargeting campaign?

Fraudsters and digital criminals jump at any opportunity to pervade a marketing campaign. Their only aim is to drain the ...
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Data Safety: The Future of Brand Safety

Data safety is critical for brand protection. We are living in a digitized era where trust and transparency have recently ...
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Top 3 Cost Benefits of using Ad Fraud Solution

Make most out of your ad spend Among a plethora of challenges faced by a brand and a marketer, ad ...
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Top 3 Reasons to Invest in Programmatic Advertising

We’re all living in times of pandemic with the virus having a palpable impact on consumer behavior, media houses, agencies, ...
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ATO risk in gaming industry is rampant and brazen

Children are put to risk of Account Takeovers losing their hard-earnedgame status as well as diamonds and other game currencies ...
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Types of Mobile Advertising Fraud

India has witnessed an exponential rise in smartphone usage, internet penetration, which has furthered the growth of the Indian Digital ...
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An Era of SMS Fraud

In an ever-evolving mobile communication ecosystem, text messaging has revolutionized the way in which people and businesses communicate. From a ...
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Find out the warning signs of Ad-fraud

Every business dedicates significant funds towards digital marketing campaigns for lead generation, awareness and a great ROI. However, little do ...
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Brand Infringement increases the risk of Account Takeover Fraud

Fraudsters create fake ‘lookalike’ websites to capture data of subscribers / users to capture data for ATO fraud. In a ...
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The smartphone industry in India needs to get ready for ATT implications that Apple has brought.

Though for India we only have less than 2% of iOS users, Google will also eventually follow the pursuit taking ...
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Ad integrity is no longer an issue native to digital-first industries only

mFilterIt started its journey with a leading online travel portal as its customer. Today, it has a diverse basket representing ...
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Brand Safety is an ethical responsibility for Brands towards stakeholders

“Congratulations! We’re calling from WhatsApp and your number has won a lottery of 25 lakh!” Does this message or call ...
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Is Maharashtra the leading location of your inorganic engagement? It could be the BOT traffic

Some specific campaign analysis show Pune contributing over 40% of the traffic within Maharashtra which is attributed to it being ...
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Using Artificial Intelligence to detect real humans

AI powered ad-fraud detection and protection helps advertisers to build a wall of defence. The ad-fraud suite for app as ...
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Brand Safety and Celebrity Endorsements

A close eye on Brand Safety can help brands as well as celebrities to leverage association more effectively. Celebrities have ...
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Over 50 million clicks in a country of 10 million

The case of organic traffic theft of a leading BFSI client in UAE A major publisher partner of a large ...
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The true spirit of Ramadan 2021 woven for a Brand

The true spirit of Ramadan 2021 woven for a Brand

4 ways mFilterIt can collaborate with advertisers to deliver the best experience to their respective audiences through digital advertising during ...
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Edtech mFilterIt Brand Safety

Edtech and Brand Safety

One of the serious concerns for any parent with the digital ecosystem is how do they keep their children safe ...
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Neutrality is key to third-party audits and validation.

mFilterIt proactively gave up a million-dollar opportunity 4 years back to uphold integrity and neutrality of validating ad-spends. Any ad ...
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Brand Infringement: Protecting Your Brand in the Digital Age

The digital world is ever-expanding, encompassing a massive portion of the consumer population today. Consumers come online to purchase goods, ...
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Brand Infringement in the Digital Landscape

Brand Infringement and imitation have been predominantly an offline affair. Brands have set up checks and balances to monitor any ...
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To help digital ecosystem resume with Trust, mFilterIt announces 2 months Diwali Care programme

The programme aims at helping advertisers resume their digital marketing activities with trust, confidence, and transparency to get the best ...
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Brand Safety is a big opportunity for AtmaNirbhar Bharat, and at mFilterIt we are pursuing it

To be able to solve Brand Safety issues effectively, the nuanced understanding of vernacular is the essence for AI and ...
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How Brand Safety impacts performance of campaigns

Brand Safety is discussed a lot but rarely does anyone invest proactively in India to protect their brands from it ...
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Why ad-fraud in retargeting campaigns is rising as we move towards the new normal?

Retargeting and Re-engagement campaigns have difference in intent, but face similar ad-fraud challenges. Covid-19 brought the entire world to a ...
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Ad-Fraud to grow in all dimensions – Research

A research study powered by mFilterIt shows that average ad-fraud rate is likely to peg between 45-55% as Digital Advertising ...
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Eliminate inorganic App install Fraud

One of India’s leading credit card payment app was noticing suspicious behaviour on their inorganic ‘App Install’ campaigns and wanted ...
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Eliminating ad fraud from inorganic app installs

One of India’s leading online e-commerce portal was noticing suspicious behaviour on their inorganic ‘App Install’ campaigns and wanted a ...
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Protecting eCommerce portals from retargeting fraud

Retargeting Campaigns target people who already have downloaded the app in the past across various channels, but their engagement is ...
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Eliminating ad fraud for OTT video website

One of India’s leading OTT platform and a global media player was noticing suspicious behavior on their inorganic ‘Video Streaming’ ...
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Eliminating ad fraud for OTT app

One of India’s leading online video content app providing different online videos, programs, movies etc., was noticing suspicious behaviour on ...
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Saving dollars in the desert

Every market – mature, developing or early stage, is grappled with ad-fraud in Performance Marketing. Through the customer engagement life-cycle ...
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The inevitable inorganic

Advertisers have to rely on inorganic endeavours to achieve the desired business objectives. This is achieved through a network of ...
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Save more on media expense by eliminating fraudulent affiliate traffic

Club Mahindra, India’s leading timeshare based holiday service provider, was looking to save on their media expense by identifying and eliminating ...
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Identify & eliminate fake app installs

Boosts Bottom Line with 25% Better Optimised Ad Spend Mfilterit worked with ALTBalaji from the inception of their app marketing ...
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Improve sales performance through reliable fraud solution

Improving Sales Performance Through Reliable Fraud Solution Mfilterit collaborated with Snapdeal to analyse the company’s sales data and identify cost-per-sales ...
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Brand bidding & its impact

Brands spend and put in a lot of efforts to evolve organically and attract genuine prospects by establishing a direct ...
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Click Fraud Decoded

If you are a digital advertiser, chances are you have been stung by click fraud many times. But there are ...
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How Conversion Rate links with Ad Fraud

What is Conversion Rate? When advertisers run ad campaigns, their ads are displayed thousands of times on the internet. Conversion ...
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Why you shouldn’t be doing video marketing without ad-fraud BOT management

In the post Covid-19 scenario video marketing is going to take the centre stage in content driven campaigns and needs ...
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Protect your Ad Campaigns from Invalid Traffic

As a publisher, you need to make sure that your content is up-to-date, accurate and easy to understand by your ...
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PepsiCo’s D2C is a Big Indication of Digital Commerce Becoming Mainstream for Brands

PepsiCo announced two new direct-to-consumer offerings to shop directly online. So far, the approach of brands which existed prior to ...
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mFilterIt identifies ‘FaDe’ BOT disguising as a Smartphone to fire fake installs

Leveraging lean period in the Smartphone sales, FaDe is being used to get new installs for advertisers. Gurugram - Tuesday, ...
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Are your partners bidding on your brand keywords on Search Engines?

Finding your partners/dealers/affiliates etc in position 1 for your brand terms can be very frustrating. So, it becomes crucial to ...
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Importance of Brand Safety in Performance Marketing

“Your brand is what other people say about you when you’re not in the room”- Jeff Bezos With the steady ...
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How to Tackle Click Injection?

In the click injection, Click is injected where a malicious publisher(apps) on the phone notices that “ABC app” is being ...
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Identifying Click Spam Deterministically

Within the gamut of techniques resorted by fraudsters to ad-fraud, Click Spam is the most common SIVT (Sophisticated Invalid Traffic) ...
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Decoding mFilterIt

Agility to re-engineer the technology has helped mFilterIt to increase the impact and add TRUST to the Digital ecosystem Many ...
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mFilterIt saves advertisers over $30 million in 2019

Offering holistic ad-fraud elimination and brand safety analytics to brands across 14 countries helps them take real time actions saving ...
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Brands Vs BOTs: Importance of Decoding BOT Fraud

Alan’s Turning remarkable theory formed the basis of computer science today. His famous test ‘The Imitation Game’ which was based ...
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How ad-fraud could land you up dating BOTs

Unaware from the complexities in tech, users end up interfacing with machines. Ad-fraud is been seen from a very myopic ...
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App ad fraud continues to be on rise in India

India witnessed mobile ad-fraud of over Rs 573 crore during Q3 2019 over fake installations A recent report by Sensor ...
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MfilterIt Issues Advisory to Digital Ad Frauds

Mobile Users are advised to take simple measures to avoid falling prey of campaign frauds likely to go up during ...
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Using KPI Targets Against App Advertising Fraud

Let’s start this topic with a question from a different universe! Imagine you own a bank and have a vault ...
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Lead Predictor & Call Center Optimiser by mFilterIt

mFilterIt has launched its Lead Predictor and Call Center Optimiser tool which will help advertisers “predict” the conversion of a ...
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Apps AdFraud: Stealing an App Install AFTER Install

With the push towards higher and higher KPIs and engagement checks by advertisers for their App Install campaigns, it has ...
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How Video Advertising Could Erode Brand Safety?

Marketers are required to take proactive Brand Safety measures ensuring their ads are placed on relevant channels; brand is able ...
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APP Piracy – Threat to Privacy, Ad-Fraud and Brand Safety

85% of apps can be decompiled and modified to be injected with malicious code triggering undesired behaviour of an app ...
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