Blogs

A study recently talked about how brands and marketers are losing money to ad fraud with estimates reaching as high ...
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The IT act provides safe harbour protection to intermediaries as per the amended Section 79 of the act. The genesis ...
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How it affects your brand’s ROI and safeguards Brand Reputation and Safety A recent study by Reprise which was conducted ...
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OTT industry is expected to grow at 22% a year and will reach Rs. 12,000 crores by 2026 in India ...
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Did you know that over 40% of paid traffic sources are generated by bots, automated click, or some type of ...
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Is your business analyzing affiliates for fraud? Time to protect your affiliate campaigns and catch hold fraudulent IP addresses The ...
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Mobile app fraud to remain a key security concern in 2021 We’ve come a long way from the onset of ...
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Lessons from Facebook Malware threats on verified account A recent incident of cybercriminals sending out fake copyright complaint notifications to ...
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Avoid cart abandonment issues with mScanIt e-commerce solutions Covid19 has caused a major shift in shopping patterns - over 65% ...
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Insights into the FMCG sector Fraudsters and digital criminals jump at any opportunity to pervade a marketing campaign. Their only ...
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India has witnessed an exponential rise in smartphone usage, internet penetration, which has furthered the growth of the Indian Digital ...
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Top 4 ways to succeed in your e-commerce business Part 2/2 Businesses are not built and succeeded in a day ...
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2 part series to succeed in e-commerce business Part 1/2 “Only a fool learns from his own mistakes. The wise ...
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We’re all living in times of pandemic with the virus having a palpable impact on consumer behavior, media houses, agencies, ...
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Make most out of your ad spend Among a plethora of challenges faced by a brand and a marketer, ad ...
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Addressing the skill gap in the digital ecosystem with rise in cyber threat Brand Safety officers- The new Career Choice ...
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Is Ad-fraud responsible for shrinking CMO tenure? With digital spends cross over 50% of the total media spends, inefficiencies like ...
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Affiliate marketing fraud can damage brand reputation, increase advertising cost and generate client chargebacks The last few decades have witnessed ...
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Are you searching for your brand name and brand keywords on Google manually?Trying to find who is bidding on your ...
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Scammers and fraudsters leverage a plethora of schemes to conduct financial fraud. With a rise in internet penetration and the ...
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mFilterIt’s Quick Guide for Marketers Ad-fraud is just like bad fat in the body. It unnecessarily makes things look ‘healthy’ ...
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Brands have to repeatedly reach out to same set of users, and they need to live up to the reputation ...
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Data safety is critical for brand protection. We are living in a digitized era where trust and transparency have recently ...
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Children are put to risk of Account Takeovers losing their hard-earnedgame status as well as diamonds and other game currencies ...
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In an ever-evolving mobile communication ecosystem, text messaging has revolutionized the way in which people and businesses communicate. From a ...
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Every business dedicates significant funds towards digital marketing campaigns for lead generation, awareness and a great ROI. However, little do ...
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Fraudsters create fake ‘lookalike’ websites to capture data of subscribers / users to capture data for ATO fraud. In a ...
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Though for India we only have less than 2% of iOS users, Google will also eventually follow the pursuit taking ...
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mFilterIt started its journey with a leading online travel portal as its customer. Today, it has a diverse basket representing ...
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“Congratulations! We’re calling from WhatsApp and your number has won a lottery of 25 lakh!” Does this message or call ...
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Some specific campaign analysis show Pune contributing over 40% of the traffic within Maharashtra which is attributed to it being ...
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AI powered ad-fraud detection and protection helps advertisers to build a wall of defence. The ad-fraud suite for app as ...
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A close eye on Brand Safety can help brands as well as celebrities to leverage association more effectively. Celebrities have ...
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The case of organic traffic theft of a leading BFSI client in UAE A major publisher partner of a large ...
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4 ways mFilterIt can collaborate with advertisers to deliver the best experience to their respective audiences through digital advertising during ...
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One of the serious concerns for any parent with the digital ecosystem is how do they keep their children safe ...
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mFilterIt proactively gave up a million-dollar opportunity 4 years back to uphold integrity and neutrality of validating ad-spends. Any ad ...
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The digital world is ever-expanding, encompassing a massive portion of the consumer population today. Consumers come online to purchase goods, ...
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Brand Infringement and imitation have been predominantly an offline affair. Brands have set up checks and balances to monitor any ...
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The programme aims at helping advertisers resume their digital marketing activities with trust, confidence, and transparency to get the best ...
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To be able to solve Brand Safety issues effectively, the nuanced understanding of vernacular is the essence for AI and ...
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Brand Safety is discussed a lot but rarely does anyone invest proactively in India to protect their brands from it ...
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Retargeting and Re-engagement campaigns have difference in intent, but face similar ad-fraud challenges. Covid-19 brought the entire world to a ...
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A research study powered by mFilterIt shows that average ad-fraud rate is likely to peg between 45-55% as Digital Advertising ...
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One of India’s leading credit card payment app was noticing suspicious behaviour on their inorganic ‘App Install’ campaigns and wanted ...
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One of India’s leading online e-commerce portal was noticing suspicious behaviour on their inorganic ‘App Install’ campaigns and wanted a ...
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Retargeting Campaigns target people who already have downloaded the app in the past across various channels, but their engagement is ...
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One of India’s leading OTT platform and a global media player was noticing suspicious behavior on their inorganic ‘Video Streaming’ ...
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One of India’s leading online video content app providing different online videos, programs, movies etc., was noticing suspicious behaviour on ...
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Every market – mature, developing or early stage, is grappled with ad-fraud in Performance Marketing. Through the customer engagement life-cycle ...
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Advertisers have to rely on inorganic endeavours to achieve the desired business objectives. This is achieved through a network of ...
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Club Mahindra, India’s leading timeshare based holiday service provider, was looking to save on their media expense by identifying and eliminating ...
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Boosts Bottom Line with 25% Better Optimised Ad Spend Mfilterit worked with ALTBalaji from the inception of their app marketing ...
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Improving Sales Performance Through Reliable Fraud Solution Mfilterit collaborated with Snapdeal to analyse the company’s sales data and identify cost-per-sales ...
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Brands spend and put in a lot of efforts to evolve organically and attract genuine prospects by establishing a direct ...
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If you are a digital advertiser, chances are you have been stung by click fraud many times. But there are ...
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What is Conversion Rate? When advertisers run ad campaigns, their ads are displayed thousands of times on the internet. Conversion ...
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In the post Covid-19 scenario video marketing is going to take the centre stage in content driven campaigns and needs ...
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As a publisher, you need to make sure that your content is up-to-date, accurate and easy to understand by your ...
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PepsiCo announced two new direct-to-consumer offerings to shop directly online. So far, the approach of brands which existed prior to ...
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Leveraging lean period in the Smartphone sales, FaDe is being used to get new installs for advertisers. Gurugram - Tuesday, ...
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Finding your partners/dealers/affiliates etc in position 1 for your brand terms can be very frustrating. So, it becomes crucial to ...
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“Your brand is what other people say about you when you’re not in the room”- Jeff Bezos With the steady ...
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In the click injection, Click is injected where a malicious publisher(apps) on the phone notices that “ABC app” is being ...
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Within the gamut of techniques resorted by fraudsters to ad-fraud, Click Spam is the most common SIVT (Sophisticated Invalid Traffic) ...
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Agility to re-engineer the technology has helped mFilterIt to increase the impact and add TRUST to the Digital ecosystem Many ...
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Offering holistic ad-fraud elimination and brand safety analytics to brands across 14 countries helps them take real time actions saving ...
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Alan’s Turning remarkable theory formed the basis of computer science today. His famous test ‘The Imitation Game’ which was based ...
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Unaware from the complexities in tech, users end up interfacing with machines. Ad-fraud is been seen from a very myopic ...
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India witnessed mobile ad-fraud of over Rs 573 crore during Q3 2019 over fake installations A recent report by Sensor ...
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Mobile Users are advised to take simple measures to avoid falling prey of campaign frauds likely to go up during ...
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Let’s start this topic with a question from a different universe! Imagine you own a bank and have a vault ...
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mFilterIt has launched its Lead Predictor and Call Center Optimiser tool which will help advertisers “predict” the conversion of a ...
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With the push towards higher and higher KPIs and engagement checks by advertisers for their App Install campaigns, it has ...
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Marketers are required to take proactive Brand Safety measures ensuring their ads are placed on relevant channels; brand is able ...
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85% of apps can be decompiled and modified to be injected with malicious code triggering undesired behaviour of an app ...
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