Blogs

Brands enhance awareness, conversions, and ROIs through retargeting campaigns. Our research suggests that engagement rates go up by 2X through ...
Read More

Digital Marketing spend is growing at a 9% CAGR globally, and digital media today has become a non-negotiable medium to ...
Read More

Market research suggests that mobile gaming apps would witness a CAGR of 12.3% between 2021 and 2026. The increment is ...
Read More

Affiliate marketing means hiring people to promote a brand/product/service to boost sales/leads/installs. Affiliates use websites, videos, and social media for ...
Read More

Retargeting is a form of behavioral targeting as it targets people who have already visited a website. The most successful ...
Read More

Programmatic advertisements are goldmines for cybercriminal syndicates. Statista report estimated that programmatic ad spending would exceed $147 billion in 2020 ...
Read More

Why should you opt for custom contextual targeting in Q4? Q4 is often considered the year's holiday season, with Halloween, ...
Read More

Not only ad-fraud mFilterIt also serves as the first line of defence for cybersecurity. There are several studies which suggest ...
Read More

Domain spoofing is a criminal act of impersonating a high-quality platform using a low-quality website to obtain programmatic bids. In ...
Read More

The traditional methods of measuring the success of an ad campaign might not work for brands trying to build a ...
Read More

Digital adoption has recently witnessed a widespread adoption, be it from consumer’s end or by a brand. Covid has further ...
Read More

The 2021 Black Friday is touted to become the largest retail event in the MENA region (the Middle East and ...
Read More

It’s that time of the year again! Leaves turn gold, nights get longer and Black Friday Sale walks the red ...
Read More

Using specialised BOTs powered with AI and ML, real time digital policing is helping brands to safeguard their identity, reputation, ...
Read More

Hands off my brand! The ever-expanding digital landscape invites for a major challenge and threat faced by the brands of ...
Read More

Bitcoin, Dogecoin, Ethereum If you haven’t invested in them, you must have obviously heard of them! All of it (and ...
Read More

Online affiliate marketing fraud translating to offline fraud You’re a bank or a brokering organization. It’s that time of the ...
Read More

Old habits die hard. But the onslaught of pandemic caused a major change in habits and with new habits becoming ...
Read More

Humans make only 60% of internet traffic The covid19 pandemic left a huge global impact. Industries tumbled, systems collapsed, market ...
Read More

eCommerce has indeed gained momentum during the unprecedented Covid19 pandemic. The gain can be seen across all product categories and ...
Read More

Ensuring brand’s reputation in the smartphone industry There’s no denying the fact that millennials and Genz’s of today prefer communicating ...
Read More

One minute you’re deeply engrossed reading a dense political explainer on rumblings across the globe, or simply scanning weather information ...
Read More

The total number of smartphone users in the world stands at 3.8 billion which is half the population of the ...
Read More

Simple technique of blacklisting keywords to place ads on relevant and appropriate content is not a fool proof solution. Ask ...
Read More

A study recently talked about how brands and marketers are losing money to ad fraud with estimates reaching as high ...
Read More

The IT act provides safe harbour protection to intermediaries as per the amended Section 79 of the act. The genesis ...
Read More

How it affects your brand’s ROI and safeguards Brand Reputation and Safety A recent study by Reprise which was conducted ...
Read More

OTT industry is expected to grow at 22% a year and will reach Rs. 12,000 crores by 2026 in India ...
Read More

Did you know that over 40% of paid traffic sources are generated by bots, automated click, or some type of ...
Read More

Is your business analyzing affiliates for fraud? Time to protect your affiliate campaigns and catch hold fraudulent IP addresses The ...
Read More

Mobile app fraud to remain a key security concern in 2021 We’ve come a long way from the onset of ...
Read More

Lessons from Facebook Malware threats on verified account A recent incident of cybercriminals sending out fake copyright complaint notifications to ...
Read More

Avoid cart abandonment issues with mScanIt e-commerce solutions Covid19 has caused a major shift in shopping patterns - over 65% ...
Read More

Insights into the FMCG sector Fraudsters and digital criminals jump at any opportunity to pervade a marketing campaign. Their only ...
Read More

India has witnessed an exponential rise in smartphone usage, internet penetration, which has furthered the growth of the Indian Digital ...
Read More

Top 4 ways to succeed in your e-commerce business Part 2/2 Businesses are not built and succeeded in a day ...
Read More

2 part series to succeed in e-commerce business Part 1/2 “Only a fool learns from his own mistakes. The wise ...
Read More

We’re all living in times of pandemic with the virus having a palpable impact on consumer behavior, media houses, agencies, ...
Read More

Make most out of your ad spend Among a plethora of challenges faced by a brand and a marketer, ad ...
Read More

Addressing the skill gap in the digital ecosystem with rise in cyber threat Brand Safety officers- The new Career Choice ...
Read More

Is Ad-fraud responsible for shrinking CMO tenure? With digital spends cross over 50% of the total media spends, inefficiencies like ...
Read More

Affiliate marketing fraud can damage brand reputation, increase advertising cost and generate client chargebacks The last few decades have witnessed ...
Read More

Are you searching for your brand name and brand keywords on Google manually?Trying to find who is bidding on your ...
Read More

Scammers and fraudsters leverage a plethora of schemes to conduct financial fraud. With a rise in internet penetration and the ...
Read More

mFilterIt’s Quick Guide for Marketers Ad-fraud is just like bad fat in the body. It unnecessarily makes things look ‘healthy’ ...
Read More

Brands have to repeatedly reach out to same set of users, and they need to live up to the reputation ...
Read More

Data safety is critical for brand protection. We are living in a digitized era where trust and transparency have recently ...
Read More

Children are put to risk of Account Takeovers losing their hard-earnedgame status as well as diamonds and other game currencies ...
Read More

In an ever-evolving mobile communication ecosystem, text messaging has revolutionized the way in which people and businesses communicate. From a ...
Read More

Every business dedicates significant funds towards digital marketing campaigns for lead generation, awareness and a great ROI. However, little do ...
Read More

Fraudsters create fake ‘lookalike’ websites to capture data of subscribers / users to capture data for ATO fraud. In a ...
Read More

Though for India we only have less than 2% of iOS users, Google will also eventually follow the pursuit taking ...
Read More

mFilterIt started its journey with a leading online travel portal as its customer. Today, it has a diverse basket representing ...
Read More

“Congratulations! We’re calling from WhatsApp and your number has won a lottery of 25 lakh!” Does this message or call ...
Read More

Some specific campaign analysis show Pune contributing over 40% of the traffic within Maharashtra which is attributed to it being ...
Read More

AI powered ad-fraud detection and protection helps advertisers to build a wall of defence. The ad-fraud suite for app as ...
Read More

A close eye on Brand Safety can help brands as well as celebrities to leverage association more effectively. Celebrities have ...
Read More

The case of organic traffic theft of a leading BFSI client in UAE A major publisher partner of a large ...
Read More

4 ways mFilterIt can collaborate with advertisers to deliver the best experience to their respective audiences through digital advertising during ...
Read More

One of the serious concerns for any parent with the digital ecosystem is how do they keep their children safe ...
Read More

mFilterIt proactively gave up a million-dollar opportunity 4 years back to uphold integrity and neutrality of validating ad-spends. Any ad ...
Read More

The digital world is ever-expanding, encompassing a massive portion of the consumer population today. Consumers come online to purchase goods, ...
Read More

Brand Infringement and imitation have been predominantly an offline affair. Brands have set up checks and balances to monitor any ...
Read More

The programme aims at helping advertisers resume their digital marketing activities with trust, confidence, and transparency to get the best ...
Read More

To be able to solve Brand Safety issues effectively, the nuanced understanding of vernacular is the essence for AI and ...
Read More

Brand Safety is discussed a lot but rarely does anyone invest proactively in India to protect their brands from it ...
Read More

Retargeting and Re-engagement campaigns have difference in intent, but face similar ad-fraud challenges. Covid-19 brought the entire world to a ...
Read More

A research study powered by mFilterIt shows that average ad-fraud rate is likely to peg between 45-55% as Digital Advertising ...
Read More

One of India’s leading credit card payment app was noticing suspicious behaviour on their inorganic ‘App Install’ campaigns and wanted ...
Read More

One of India’s leading online e-commerce portal was noticing suspicious behaviour on their inorganic ‘App Install’ campaigns and wanted a ...
Read More

Retargeting Campaigns target people who already have downloaded the app in the past across various channels, but their engagement is ...
Read More

One of India’s leading OTT platform and a global media player was noticing suspicious behavior on their inorganic ‘Video Streaming’ ...
Read More

One of India’s leading online video content app providing different online videos, programs, movies etc., was noticing suspicious behaviour on ...
Read More

Every market – mature, developing or early stage, is grappled with ad-fraud in Performance Marketing. Through the customer engagement life-cycle ...
Read More

Advertisers have to rely on inorganic endeavours to achieve the desired business objectives. This is achieved through a network of ...
Read More

Club Mahindra, India’s leading timeshare based holiday service provider, was looking to save on their media expense by identifying and eliminating ...
Read More

Boosts Bottom Line with 25% Better Optimised Ad Spend Mfilterit worked with ALTBalaji from the inception of their app marketing ...
Read More

Improving Sales Performance Through Reliable Fraud Solution Mfilterit collaborated with Snapdeal to analyse the company’s sales data and identify cost-per-sales ...
Read More

Brands spend and put in a lot of efforts to evolve organically and attract genuine prospects by establishing a direct ...
Read More

If you are a digital advertiser, chances are you have been stung by click fraud many times. But there are ...
Read More

What is Conversion Rate? When advertisers run ad campaigns, their ads are displayed thousands of times on the internet. Conversion ...
Read More

In the post Covid-19 scenario video marketing is going to take the centre stage in content driven campaigns and needs ...
Read More

As a publisher, you need to make sure that your content is up-to-date, accurate and easy to understand by your ...
Read More

PepsiCo announced two new direct-to-consumer offerings to shop directly online. So far, the approach of brands which existed prior to ...
Read More

Leveraging lean period in the Smartphone sales, FaDe is being used to get new installs for advertisers. Gurugram - Tuesday, ...
Read More

Finding your partners/dealers/affiliates etc in position 1 for your brand terms can be very frustrating. So, it becomes crucial to ...
Read More

“Your brand is what other people say about you when you’re not in the room”- Jeff Bezos With the steady ...
Read More

In the click injection, Click is injected where a malicious publisher(apps) on the phone notices that “ABC app” is being ...
Read More

Within the gamut of techniques resorted by fraudsters to ad-fraud, Click Spam is the most common SIVT (Sophisticated Invalid Traffic) ...
Read More

Agility to re-engineer the technology has helped mFilterIt to increase the impact and add TRUST to the Digital ecosystem Many ...
Read More

Offering holistic ad-fraud elimination and brand safety analytics to brands across 14 countries helps them take real time actions saving ...
Read More

Alan’s Turning remarkable theory formed the basis of computer science today. His famous test ‘The Imitation Game’ which was based ...
Read More

Unaware from the complexities in tech, users end up interfacing with machines. Ad-fraud is been seen from a very myopic ...
Read More

India witnessed mobile ad-fraud of over Rs 573 crore during Q3 2019 over fake installations A recent report by Sensor ...
Read More

Mobile Users are advised to take simple measures to avoid falling prey of campaign frauds likely to go up during ...
Read More

Let’s start this topic with a question from a different universe! Imagine you own a bank and have a vault ...
Read More

mFilterIt has launched its Lead Predictor and Call Center Optimiser tool which will help advertisers “predict” the conversion of a ...
Read More

With the push towards higher and higher KPIs and engagement checks by advertisers for their App Install campaigns, it has ...
Read More

Marketers are required to take proactive Brand Safety measures ensuring their ads are placed on relevant channels; brand is able ...
Read More

85% of apps can be decompiled and modified to be injected with malicious code triggering undesired behaviour of an app ...
Read More