Blogs

India witnessed mobile ad-fraud of over Rs 573 crore during Q3 2019 over fake installations  A recent report by Sensor Tower ranked India as the country with maximum app install...

Let’s start this topic with a question from a different universe! Imagine you own a bank and have a vault where lots of money is stored. It has the world’s best security systems safeguarding it. Al...

mFilterIt has launched its Lead Predictor and Call Center Optimiser tool which will help advertisers “predict” the conversion of a lead in real-time!! We will be able to identify which leads are punch...

With the push towards higher and higher KPIs and engagement checks by advertisers for their App Install campaigns, it has become more and more difficult for publishers to generate revenue simply on t...

Marketers are required to take proactive Brand Safety measures ensuring their ads are placed on relevant channels; brand is able to connect with. Video is the future of content. Brands are globally...

85% of apps can be decompiled and modified to be injected with malicious code triggering undesired behaviour of an app with ulterior motives. APPs have become the default interface for users to int...