Blogs


Over 50 million clicks in a country of 10 million
The case of organic traffic theft of a leading BFSI client in UAE A major publisher partner of a large ...
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The true spirit of Ramadan 2021 woven for a Brand
4 ways mFilterIt can collaborate with advertisers to deliver the best experience to their respective audiences through digital advertising during ...
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Edtech and Brand Safety
One of the serious concerns for any parent with the digital ecosystem is how do they keep their children safe ...
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Neutrality is key to third-party audits and validation.
mFilterIt proactively gave up a million-dollar opportunity 4 years back to uphold integrity and neutrality of validating ad-spends. Any ad ...
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Brand Infringement: Protecting Your Brand in the Digital Age
The digital world is ever-expanding, encompassing a massive portion of the consumer population today. Consumers come online to purchase goods, ...
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Brand Infringement in the Digital Landscape
Brand Infringement and imitation have been predominantly an offline affair. Brands have set up checks and balances to monitor any ...
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To help digital ecosystem resume with Trust, mFilterIt announces 2 months Diwali Care programme
The programme aims at helping advertisers resume their digital marketing activities with trust, confidence, and transparency to get the best ...
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Brand Safety is a big opportunity for AtmaNirbhar Bharat, and at mFilterIt we are pursuing it
To be able to solve Brand Safety issues effectively, the nuanced understanding of vernacular is the essence for AI and ...
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How Brand Safety impacts performance of campaigns
Brand Safety is discussed a lot but rarely does anyone invest proactively in India to protect their brands from it ...
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Why ad-fraud in retargeting campaigns is rising as we move towards the new normal?
Retargeting and Re-engagement campaigns have difference in intent, but face similar ad-fraud challenges. Covid-19 brought the entire world to a ...
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Ad-Fraud to grow in all dimensions – Research
A research study powered by mFilterIt shows that average ad-fraud rate is likely to peg between 45-55% as Digital Advertising ...
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Eliminate inorganic App install Fraud
One of India’s leading credit card payment app was noticing suspicious behaviour on their inorganic ‘App Install’ campaigns and wanted ...
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Eliminating ad fraud from inorganic app installs
One of India’s leading online e-commerce portal was noticing suspicious behaviour on their inorganic ‘App Install’ campaigns and wanted a ...
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Protecting eCommerce portals from retargeting fraud
Retargeting Campaigns target people who already have downloaded the app in the past across various channels, but their engagement is ...
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Eliminating ad fraud for OTT video website
One of India’s leading OTT platform and a global media player was noticing suspicious behavior on their inorganic ‘Video Streaming’ ...
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Eliminating ad fraud for OTT app
One of India’s leading online video content app providing different online videos, programs, movies etc., was noticing suspicious behaviour on ...
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Saving dollars in the desert
Every market – mature, developing or early stage, is grappled with ad-fraud in Performance Marketing. Through the customer engagement life-cycle ...
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The inevitable inorganic
Advertisers have to rely on inorganic endeavours to achieve the desired business objectives. This is achieved through a network of ...
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Save more on media expense by eliminating fraudulent affiliate traffic
Club Mahindra, India’s leading timeshare based holiday service provider, was looking to save on their media expense by identifying and ...
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Identify & eliminate fake app installs
Boosts Bottom Line with 25% Better Optimised Ad Spend Mfilterit worked with ALTBalaji from the inception of their app marketing ...
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Improve sales performance through reliable fraud solution
Improving Sales Performance Through Reliable Fraud Solution Mfilterit collaborated with Snapdeal to analyse the company’s sales data and identify cost-per-sales ...
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Brand bidding & its impact
Brands spend and put in a lot of efforts to evolve organically and attract genuine prospects by establishing a direct ...
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Click Fraud Decoded
If you are a digital advertiser, chances are you have been stung by click fraud many times. But there are ...
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How Conversion Rate links with Ad Fraud
What is Conversion Rate? When advertisers run ad campaigns, their ads are displayed thousands of times on the internet. Conversion ...
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Why you shouldn’t be doing video marketing without ad-fraud BOT management
In the post Covid-19 scenario video marketing is going to take the centre stage in content driven campaigns and needs ...
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Protect your Ad Campaigns from Invalid Traffic
As a publisher, you need to make sure that your content is up-to-date, accurate and easy to understand by your ...
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PepsiCo’s D2C is a Big Indication of Digital Commerce Becoming Mainstream for Brands
PepsiCo announced two new direct-to-consumer offerings to shop directly online. So far, the approach of brands which existed prior to ...
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mFilterIt identifies ‘FaDe’ BOT disguising as a Smartphone to fire fake installs
Leveraging lean period in the Smartphone sales, FaDe is being used to get new installs for advertisers. Gurugram - Tuesday, ...
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Are your partners bidding on your brand keywords on Search Engines?
Finding your partners/dealers/affiliates etc in position 1 for your brand terms can be very frustrating. So, it becomes crucial to ...
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Importance of Brand Safety in Performance Marketing
“Your brand is what other people say about you when you’re not in the room”- Jeff Bezos With the steady ...
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How to Tackle Click Injection?
In the click injection, Click is injected where a malicious publisher(apps) on the phone notices that “ABC app” is being ...
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Identifying Click Spam Deterministically
Within the gamut of techniques resorted by fraudsters to ad-fraud, Click Spam is the most common SIVT (Sophisticated Invalid Traffic) ...
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Decoding mFilterIt
Agility to re-engineer the technology has helped mFilterIt to increase the impact and add TRUST to the Digital ecosystem Many ...
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mFilterIt saves advertisers over $30 million in 2019
Offering holistic ad-fraud elimination and brand safety analytics to brands across 14 countries helps them take real time actions saving ...
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Brands Vs BOTs: Importance of Decoding BOT Fraud
Alan’s Turning remarkable theory formed the basis of computer science today. His famous test ‘The Imitation Game’ which was based ...
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How ad-fraud could land you up dating BOTs
Unaware from the complexities in tech, users end up interfacing with machines. Ad-fraud is been seen from a very myopic ...
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App ad fraud continues to be on rise in India
India witnessed mobile ad-fraud of over Rs 573 crore during Q3 2019 over fake installations A recent report by Sensor ...
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MfilterIt Issues Advisory to Digital Ad Frauds
Mobile Users are advised to take simple measures to avoid falling prey of campaign frauds likely to go up during ...
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Using KPI Targets Against App Advertising Fraud
Let’s start this topic with a question from a different universe! Imagine you own a bank and have a vault ...
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Lead Predictor & Call Center Optimiser by mFilterIt
mFilterIt has launched its Lead Predictor and Call Center Optimiser tool which will help advertisers “predict” the conversion of a ...
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Apps AdFraud: Stealing an App Install AFTER Install
With the push towards higher and higher KPIs and engagement checks by advertisers for their App Install campaigns, it has ...
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How Video Advertising Could Erode Brand Safety?
Marketers are required to take proactive Brand Safety measures ensuring their ads are placed on relevant channels; brand is able ...
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APP Piracy – Threat to Privacy, Ad-Fraud and Brand Safety
85% of apps can be decompiled and modified to be injected with malicious code triggering undesired behaviour of an app ...
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