In the world of digital marketing, getting leads is just one part of the puzzle. Ensuring those leads are high-quality is what truly matters. One of the most effective ways to validate leads is by using a conversion pixel. A conversion pixel is a small piece of code that you add to your website to track and measure specific user actions. When used correctly, it helps you to filter out the irrelevant bots traffic and focus on genuine human filled leads that are more likely to convert.
How you can validate leads with a pixel:
- Set Up Your Pixel: The first step is to install the pixel on your website or landing page. Whether you’re using Facebook Ads, Google Ads, or any other platform, most of them provides an easy guides to integrate their conversion pixel code on your website landing and thank you page. You can also choose any third party pixel to do the same, mFilterIt Visit and Conversion pixels are similar to any of these advertising platforms pixel. Pixels allow you to track user interaction in real-time, from filling out a contact form to clicking on a product page.
- Track Specific Actions: With the right pixel in place, you can start tracking specific actions that indicate lead quality. For example, you can track form submissions, page visits, or time spent on a particular page. Users who engage more deeply with your content are likely more interested, and therefore, their actions are better indicators of a qualified lead. mFilterIt’s event pixel does the same and provides you tons of data points and KPIs to compare and make insightful decisions from the incoming traffic’s data.
- Monitor Behavior Patterns: By tracking behavior, you can gain valuable insights on the leads, being which have most engaged with your business and filled by a genuine user. For instance, a user who visits your pricing page and spends time reading your product details is probably more likely to convert than someone who merely clicks through to homepage.
- Refine Your Lead Generation Efforts: Once you validate leads through pixel tracking, you can optimize your ad campaigns, tailor your content, and refine your targeting to focus on high-quality converting traffic and can weed out the incoming bots traffic whose goal is to simply drain out your campaign budgets. This helps you make better decisions on where to allocate your resources and ultimately boost your conversion rates.
Validating leads through mFilterIt’s Ad Fraud Solution, Visit and Conversion pixels is a smart way to ensure you’re focusing on the right prospects, increasing your chances of engaging genuine user with your ads.
