Black Friday is the Super Bowl for marketers! Prepare well off-season to score big during the season. Oh! You didn’t get that reference. Let’s lay it down in Indian terms, it’s like an IPL, a once-in-a-year where your brand talent meets sale opportunity. It’s a massive occasion for sellers to cash in on the global sale phenomenon. However, to ace the race brand need digital commerce intelligence, to make sure they on the top of the digital shelf monitoring discoverability share, pricing, stock availability, customer feedback etc.
Brands on black friday day offer exclusive offers and massive discounts ranging from apparel, and fashion, to trendy electronic items. It’s time for sellers to entice the shoppers with attractive offers and push their products on an eCommerce marketplace targeting Millennials and Gen Zs that are well aware of the day and prep their wish lists in advance.
But, just rolling out exciting offers and deals is not enough! To swiftly attract the customer brands needs to move up the ladder, increase online traffic and visibility with a well-thought of strategies needed to make the most of this occasion.
Brand Strategies for Black Friday & Cyber Monday?
To capitalize on Black Friday sale, brands need to cover every aspect across e-commerce marketplaces and quick commerce platforms with digital shelf analytics.
Here are some strategies that could help your brand do so.
-
Promote Shoppable Content – Boost Brand Visibility
Over the years, Shopping as an idea and practice has gone through transitions, intending to make shopping more exciting, engaging, and seamless for the shoppers. One such transit is the promotion of shoppable content.
Focus on Product visibility with organic and sponsored listing. It plays a key role in brand strategies brand need efficient and automated processes for keyword bidding to make sure their product achieves max visibility on organic and strategic budget allocation on sponsored.
-
Create a Pre-Sale Brand Curiosity with Dynamic Pricing – Beyond Electronics Category
Black Friday and Cyber Monday are not just limited to Electronics or tech devices categoy. All product categories on e-commerce platforms, Quick commerce platforms D2C website are explore possibilities of massive sales boost during Black Friday Sale. As the sale is now not limited to Friday it extends over the weekend till Cyber Monday.
Pricing and discount strategies are always a key factor in purchase decision. New Trend in shopping has emerged that promote bank offers to offer massive discount on credit card, combined with platform offers and brand offer on ASP.
It prompts shoppers to get involved in the sale as the timer beside the product provokes the customer to stimulate and magnetize your customers towards the Friday sale. Limited time offers. Pre-Black Friday Sale fosters the customer’s interest to plan their purchase even before the sale starts.
Also keep track of your stock to ensure the hassle-free purchase and avoid the risk of going out-of-stock during sale season.
Keep track of pricing with real time pricing tracker and alerts. Every hour surprise shoppers with attractive and interesting Black Friday deals and offers. Cheer them up and encourage them and match competitions at different times across different platforms and geographies.
-
Be the Top choice with Quality Content to attract shoppers
A quality product at attractive prices is nothing without quality content, title, description and high-quality product images. Pricing alone is not enough to attract shoppers! It needs discoverability and content that entice shoppers.
Stay free from chaotic and hectic promotions and stay organized this weekend. Attract shoppers make them feel the product is worth shopping during the sale season with details on specifications and what they get in the product with A+ content images and videos.
These activities should not end with the long Black Friday weekend content consistency and monitoring keyword share can keep you well ahead in the game even during the regular days. It is an effective way to gain your customer reach and amplify the number of loyal customers.
-
Personalized Black Friday – Listen to what customer has to say
The best way to engage customers is personalization, adding a touch of personalization to your Black Friday marketing campaigns. Monitor customer sentiments theme with feedback analysis. Product reviews are the most sought-after element in purchase decisions. What other shoppers have experienced drives good responses from new new shoppers. The Brand must be aware of their customer sentiment and identify gaps before they lose out during sale season. It also boost brand visibility, thereby monitoring feedback becomes key part of brand strategy during the Black Friday sale and for non-sale days, to keep the brand consistency and main brand reputation
-
Frictionless Customer’s Journey with Quick Commerce Analytics
One of the biggest problems for an online retailer is abandoned products in shopping carts. Creating a frictionless shopper’s journey is crucial during big sales days like Black Friday.
Shoppers often traverse through adding products to their carts but abandon them due to complex purchase barriers like hefty shipping charges, additional charges, or taxes. Customers have proved their interest in the brands by adding products to their carts. Most of these customers are your potential customers from the past. Brands need to create a smooth pathway to make a purchase and offer free shipping or reduced additional charges to convert interest into purchase.
This is the perfect time to remarket products with exciting offers to those customers, who looked for products earlier but did not buy. Entice them with attractive & valuable discounts and try to influence their purchase decision. Also, remember to add a buffer period to your Black Friday marketing strategies to capture early birds or late-wakers.
Black Friday Expectations – How mFilterIt can help?
The future holds great prospects for eCommerce business across platforms and categories. The result-driven marketing strategies play a crucial role in cashing in on this exponential market growth.
Black Friday deals help acquire new customers as first-time buyers make up for a big portion of Black Friday shoppers. This online shopping carnival is the key to the sustainable future growth of the eCommerce business. The brands need to get their hands on proven strategies to boost their sales and the whopping response of the buyers needs to be tapped into with quick responses from the brands.
Leveraging digital commerce intelligence can significantly enhance your brand’s performance during Black Friday by providing actionable insights and strategic advantages.
Here’s how our digital commerce intelligence tool, mScanIt can assist:
- Competitive Pricing Analysis: mScanIt enables real-time monitoring of competitors’ pricing and discount strategies across various platforms. This allows your brand to adjust pricing dynamically, ensuring competitiveness and maximizing sales opportunities.
- Inventory Management: By tracking product availability and stock levels, mScanIt helps prevent stockouts and overstock situations. This ensures that high-demand items remain available throughout the Black Friday period, meeting customer expectations.
- Keyword Optimization: mScanIt analyzes keyword performance, aiding in optimizing product listings and enhancing search visibility. This leads to increased organic traffic and higher conversion rates during peak shopping times.
- Content Enhancement: The tool assesses product page content, providing recommendations to improve descriptions, images, and overall presentation. Enhanced content can boost customer engagement and drive sales.
- Banner and Ad Monitoring: mScanIt tracks the visibility and effectiveness of your digital banners and ads, ensuring optimal placement and performance. This helps in maximizing the return on advertising spend during the competitive Black Friday period.
- Customer Feedback Analysis: By monitoring ratings, reviews, and customer queries, mScanIt provides insights into consumer sentiment. This information is crucial for making informed decisions and addressing any issues promptly.
By integrating mScanIt into your Black Friday strategy, your brand can make data-driven decisions, stay ahead of the competition, and meet customer expectations effectively.
Final Thoughts
Mega Sale events like Black Friday Sale could turn things around for the brand. Implementing these strategies at the right time is the key but a step taken as late as a day before Black Friday will help brands in the long run. Brands should stay on their toes with month-on-month trends & insights and make decisions based on actionable indicators and in-depth analysis.
Switch to mScanIt Digital Commerce Intelligence for actionable insights and analytics track own vis-à-vis product pricing, discount, availability, and a lot more across platforms. Take up the ideas beyond just Black Friday specials and Cyber Monday.
Contact Us to Read More About the Digital Commerce.
