“Let’s BlinkIt”, or “Look it up on Amazon” These phrases have become common in our everyday lives. This reflects how online shopping; and digital commerce intelligence are getting ingrained in our habits and their convenience has become an integral part of any shopper’s routine.
To match the changing and ever-evolving customer behavior and needs shopping platforms are also expanding their inventory across categories covering every aspect of shopper’s needs from food and beverages, groceries, fashion & accessories, and home decor to last-minute needs with
quick commerce. enhancing UI/UX to connect with the audience, penetrating beyond tier-1, and tier-2 cities. The eCommerce is expanding, enhancing customer experience, and even coming up with new exclusive niche categories. These are exciting times for brands and shoppers. However, as the eCommerce game is moving into the next level brands also need digital commerce intelligence to stay ahead of the competition.
Intelligence across platforms and geographies helps effortlessly elevate business by strategically refining every touchpoint with data-driven decisions to optimize your customer journey across digital commerce marketplaces and product categories.
Why Do e-commerce Brands need Digital Commerce Intelligence?
For instance, with digital commerce intelligence – Availability analysis for a popular noodle brand, we discovered it has the lowest availability amongst the competitors, among quick commerce platforms on Blinkit it has the lowest availability of 25%. In Delhi, 61% of the listings are out of stock! Availability is almost 0% on the pin codes 110017, and 122001. Actionable insights such as these on various KPIs help brands identify gaps, track platforms, and geography with customized scheduled ed platform scans, monitoring on monthly, weekly, daily, and even hourly on certain KPIs such as stock availability, product page content, delivery turnaround time and keyword share, etc. can help a brand grow in fiercely competitive eCommerce and quick commerce landscape.
Optimize Customer Journey with Digital Commerce Intelligence
Every step on the e-commerce platform can be elevated to boost sales, get new shoppers, have more visibility on the digital shelf, and enhance customer experience. The biggest impact of eCommerce intelligence is that it helps optimize your customer journey to stay ahead of the competition.
Phase 1: Generate Interest and Awareness
In the first phase generating eCommerce competitive analysis helps generate awareness & Interest by optimizing discoverability, keyword share, and viewability of the own, competition, and other products in the market across multiple platforms. Lists out the keywords that the client should start bidding on and also the keywords where the client can stop their bidding by comparing the parameters like traffic, CTR, CPC, organic, and sponsored discoverability. Also covers discoverability and placement rank on category pages (commonly known as Browse Share).
Enhance PDP page content (images, text), as per ASCII guidelines, platform guidelines, and best practices. Review, edit, and rebuild the content to meet the specified benchmarks to improve your content.
Also, keep track of the Banner Visibility of own and competition brands. Analyses the eCommerce Ad banner position, content, and themes/ cohorts of advertising content such as offers, discounts, branding banners, etc.
Phase 2: Optimize Consideration & Evaluation Process
To ace the race, you need to be on the shelf! Availability and pricing are the keys to winning across the e-commerce marketplaces.
Key track of your stock availability across sb-brand, categories, sub-categories, and product variants against the competitors’ own products. Analyze the market via competitive pricing analysis, tracker, and monitoring of pricing trends. Be vigilant for MAP violations norms and discount threshold violations.
Keep track of delivery turnaround time on eCommerce platforms. Analyze the customer feedback, ratings, reviews, and Q&As on various parameters of the products of own and competition.
Phase 3: Monitor Purchase & Sales
Monitor the purchase phase with sales analysis. Comprehensive sales tracking and analysis that covers “What” the sales are, “Why” is the sale, ‘What’ it is, and “How” to improve the sale.
Case Study – Digital Commerce
A global leader in the beverage industry, in optimizing their performance across platforms and geographies with a digital shelf tracker to monitor their products across multiple KPIs like Availability, Keyword Share, Pricing & Promotion, Product Page Content, and Ratings & Reviews across the Middle East & North Africa region.
In the Kingdom of Saudi Arabia (KSA) region they mainly focused on enhancing its market presence by monitoring availability and optimizing content pages. Concentrating on the beverage category, this case study delves into the challenges faced by leading beverage brands in ensuring product availability across various platforms in September, October, and November.
Additionally, it explores the efforts to optimize product page content on key platforms, with a spotlight on Carrefour and Nana. Stock availability gives the brand an added edge over the competition across platforms. Intelligence on stock availability helped the brand re-stock on time and identify the demand across locations. With a comprehensive global dashboard, they were able to identify and plug the availability gaps, optimize performance, and ensure that their products were consistently accessible to consumers.
- Brand Availability Trends
- Availability share versus competition
- City-Wise Availability Trends – monthly, weekly, daily, and hourly
- Platform-wise & geography-wise analysis
- Heat map to identify geography to be a target
- Track Bottlers (Sellers) performance
- Out-of-Stock product lists & alerts
Maximize the impact of product pages to ensure that the product content resonates effectively with diverse audiences. Content analysis enabled brands to refine and tailor product descriptions, images, and other elements to align seamlessly with the unique requirements of each platform. By leveraging data-driven insights, the brand was able to identify and rectify any inconsistencies on PDP, ensuring cohesive and compelling brand content across platforms. This holistic optimization not only enhances user experience but also boosts visibility.
- Image analysis of product images
- Comprehensive Perfect Page Analysis (Title, content, and product reviews)
- High-traffic keyword and content theme recommendations
Final Thought – Optimize Your Brand Performance
Digital commerce intelligence helps brands explore new possibilities in expanding e-commerce, Quick commerce, and D2C marketplaces. It can monitor product performance across different platforms and geo-locations. It doesn’t matter if you are a small brand or multinational conglomerate, actionable insight, and analysis can catapult the brand presence on the digital shelf and help grow in the digital commerce landscape.
Get in touch to learn more about digital commerce intelligence.
