In today’s hyperactive and fast-changing world, to stay ahead, a brand must maintain its strong online presence. This can only be done by tracking brand mention on the internet. Now the important question that arises here is: What is Brand Mention? In common layman’s language, brand mention means talking about your brand. The only difference, here in the online world, is to talk about or mention it either in social media posts news articles blogs, or any other social media platform. The advantage of brand mention is that it results in having a better brand reputation through engaging the audiences to stay ahead of the competitors.
Why does a brand need to track brand mention?
Brands need to track brand mentions for the various reasons:
- It helps in understanding what people think of the brand. The positive mention shows their appreciation, approval, satisfaction, and support. On the other hand, negative mention shows that improvement is needed to enhance the strategies. In this way, any potential crisis or issue can be monitored quickly.
- It helps in enabling a real-time engagement with the audience. This means that when the brand responds to the audience’s review, be it positive, negative, or neutral, the brand shows its trust in its audience, and they feel their opinion is held in high esteem. This strengthens the brand-audience bond.
- It also helps tailor the brand’s marketing strategies as the brand has prior knowledge of where and how often the brand is being mentioned. It provides more effective visibility to the brand, resulting in increased sales.
How do brand mentions affect business reputation?
A brand’s reputation is one of its most important assets as it directly depends on the brand’s mention as they can either uplift or shatter the brand’s image. For example, likes and positive responses on an impressive blog can divert huge traffic to your website. This works in the same way as it used to in the traditional marketing days where word of mouth played the most important role in boosting a company’s sales.
On the other hand, negative or sarcastic reviews can hurt the brand’s reputation, if the brand does not respond quickly to them. Even one negative or doubtful feedback is enough to make a dent in the brand’s potential sales. This is where brand mentions come in handy. As soon as a brand detects any negative comments, it leaps into timely action and takes the right measures to reduce their impact.
This can also help in the effectiveness of a PR or marketing campaign. Mentions before and after a campaign reflect the impact on the brand’s reputation. It even helps in framing future strategies.
Challenges in brand reputation management
- The first challenge to be faced by the brands is the huge amount of data and countless platforms and social media channels where it is mentioned. Monitoring all this manually is next to impossible thing. So, specialized tools and software play a vital role in maintaining track by automating and ensuring that nothing important is missed.
- Another challenge faced by the brand is speed-related. Any negative mention can go viral in no time and may cause huge damage to the brand’s reputation. This problem can be solved by having a proper crisis management strategy and responding promptly.
- Multiple times, it is difficult to decipher the true meanings of each mention as all the mentions are not straightforward. They might be sarcastic too. This challenge can be overcome by using advanced tools and responding appropriately.
- Last but not least challenge is maintaining consistency in the response. It should be clear and consistent, be it positive or negative. It should reflect the personality and values of the brand.
Best strategies to monitor your brand mentions
- The advanced social media monitoring tools that help in the automation of mentions should be used which can track different platforms.
- Besides tracking the brand name, setting up alerts for related keywords and product names should be done to know about the current and future trends of the brands and their competitors.
- Manipulative social media tools should be used as this is where the bulk mentions occur.
- Engage with the real-time audience as it shows that the brands care about their feedback.
- Keeping a close tab on competitor’s strategies and actions also helps in finding new opportunities.
- Reviewing and refining the strategies at regular intervals also helps in enhancing the brand’s reputation.
Conclusion
In this digital world, tracking brand mention, keeping in mind the sentiments of the audiences, has become essential for safeguarding the brand‘s reputation. This can be done by implementing appropriate advanced tools such as mFilterIt Brand Protection to stay ahead of the competitors. The monitoring of the feedback by adopting a dynamic approach can ensure a brand is more successful.
Get in touch to learn more about the Brand Mentions.
