The rise of social media and online platforms has made it easier than ever for copycats and counterfeiters to steal your brand’s identity and reputation. Your understanding of online reputation management, advertising analysis, and brand protection will be tested in this interactive game of Real or Fake.
Brand infringement happens when illegitimate parties use a brand’s name, logo, or other intellectual property, or product design without permission. This can lead to confusion, dilution of brand value, and ultimately, the legitimate brand owner may eventually lose out on revenue and reputation.
These brand infringement may take various forms, such as counterfeit products, cybersquatting, and unauthorized online advertising.
Why is brand protection important?
In today’s digital marketplace, a brand is more than just a name or a logo. Its identity, reputation, and values are embodied by this indispensable asset. A single fake item can damage a brand’s reputation that has been developed and earned over the years.
Products that are pirated or counterfeit can cost a sizable amount of money out of the pockets of the rightful owner of the businesses.
Common Strategies used by infringers
To take advantage of well-known brands, infringers use a variety of tactics.
One of the widely used methods is counterfeiting, that entails creating phony, often inferior replicas of branded products and offering them for sale as authentic are:
The term trademark infringement describes the act of registering a trademark in a jurisdiction where the original brand is not yet registered.
Cybersquatting on the other hand, is the registration of domain names that bear similarities with the well-known brands.
Typo Squatting refers to the technique of registering domain names that purposefully misspell or modify well- known brands names. The registration of a domain name that is exactly or nearly identical to someone’s name is known as name jacking.
In trademark infringement, keyword advertising refers to the techniques of using competitor’s registered terms as keywords in paid search advertisements.
Online Marketplaces counterfeit goods are sold there by taking advantage of the anonymity and worldwide reach of e-commerce platforms.
It is difficult to control and monitor unauthorized sales of such products due to the widespread use of such activities.
Need for identifying trademark violations
Distinguishing between real and fake products can be challenging, even for knowledgeable customers. It is imperative for brands to keep an eye on how their intellectual property is being used within the digital ecosystem.
Brands need to establish a thorough detection and prevention system against infringement on web, apps, social media, e-commerce, and other media platforms to remain safeguarded.
Furthermore, counterfeiting can also direct potential customers to dishonest company businesses. The global counterfeiting market costs billions annually, highlighting the urgent need for robust brand protection strategies.
How to mitigate the risk of brand infringement
Combatting brand infringement requires proactive measures and advanced tools. To tackle the growing menace of brand infringement, mfilterIt provides brand protection solution Sentinel+ designed to safeguard brands in the digital realm.
It includes real-time monitoring which involves the system’s continuous Scanning of websites, and e-commerce platforms, to detect unauthorized use of trademarks, logos, and products through open-source intelligence.
A construction and real-estate brand identified and prevented brand infringement cases. Using machine learning based automations, processes were established for cleaning, tagging, and categorizing collected data.
- Fake Websites impersonating the company domain name were identified.
- Unauthorized Facebook Ads using construction firm Logo/IP detected.
- Fake social media handles were also identified.
- Fake customer care numbers.
Given the vast digital landscape, manual tracking and monitoring is impractical. mFilterIt deployed its proprietary AI, ML and Open-Source Intelligence (OSINT) tech identify infringement cases across platforms within a short span of time.
Final thought
Brand protection solution is essential in safeguarding a company’s reputation, revenue, and trust in the brand. And mFilterIt’s Sentinel+ provides insightful solutions in maintaining it. As the battle between real and fake continues, staying vigilant with the right approach is key to win over these threats.
Get in touch to learn more about the Brand protection solution
