Archive for author: Pranav Anand

The Rise of Fraud in Retargeting Campaigns

Brands enhance awareness, conversions, and ROIs through retargeting campaigns. Our research suggests that engagement rates go up by 2X through retargeting ads. Pixel, dynamic, and list-based retargeting are thr...

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Ad Fraud in Performance Vs. Brand Campaigns

Digital Marketing spend is growing at a 9% CAGR globally, and digital media today has become a non-negotiable medium to reach out to consumers/audiences. For a marketer, the 2 obvious choices are to run either ...

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Ad Fraud Attacks on Gaming Apps

Market research suggests that mobile gaming apps would witness a CAGR of 12.3% between 2021 and 2026. The increment is attributed to the boost in WFH conditions, increased smartphone users, and tech a...

Affiliate Campaign

What to Look for in Your Affiliate Campaign?

Affiliate marketing means hiring people to promote a brand/product/service to boost sales/leads/installs. Affiliates use websites, videos, and social media for advertising/marketing the product or service. Affi...

Impact of Fraud in Retargeting Campaigns

What is the Impact of Fraud in Retargeting Campaigns?

Retargeting is a form of behavioral targeting as it targets people who have already visited a website. The most successful retargeting creative includes a clear call-to-action and a particular offer that entice...

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Impact of Fraud in Programmatic Advertising

Programmatic advertisements are goldmines for cybercriminal syndicates. Statista report estimated that programmatic ad spending would exceed $147 billion in 2020. It also stated that it accounted for 69.2% of t...