Archive for author: Admin

Clicks_fraud

Over 50 million clicks in a country of 10 million

The case of organic traffic theft of a leading BFSI client in UAE A major publisher partner of a large BFSI client was massively engaged in click spamming registering huge events.This publisher was stealing ...

The true spirit of Ramadan 2021 woven for a Brand

The true spirit of Ramadan 2021 woven for a Brand

4 ways mFilterIt can collaborate with advertisers to deliver the best experience to their respective audiences through digital advertising during Ramadan. Ramadan is the month of introspection,altruism, cele...

Edtech mFilterIt Brand Safety

Edtech and Brand Safety

One of the serious concerns for any parent with the digital ecosystem is how do they keep their children safe from the ‘digital ghost’, and Edtech could an easy trap. Kid safety is of paramount concern. Wit...

3rd Party Validation

Neutrality is key to third-party audits and validation.

mFilterIt proactively gave up a million-dollar opportunity 4 years back to uphold integrity and neutrality of validating ad-spends. Any ad fraud analytics solution is algorithmic in nature. So even if the re...

Capture7

Brand Infringement: Protecting Your Brand in the Digital Age

The digital world is ever-expanding, encompassing a massive portion of the consumer population today. Consumers come online to purchase goods, for entertainment, banking, consultations and many other activities...

Brand Infringement-mFilterIt

Brand Infringement in the Digital Landscape

Brand Infringement and imitation have been predominantly an offline affair.  Brands have set up checks and balances to monitor any sort of violation by any individual or an entity which might be unauthoriz...