Archive for author: Admin

publishers stand to lose account

How publishers stand to lose on account of ad fraud?

A study recently talked about how brands and marketers are losing money to ad fraud with estimates reaching as high as $100 billion by 2023. And it’s not just the advertisers who’re losing revenue due to such f...

Intermediaries

Ad-fraud – intermediaries and the safe harbour protection.

The IT act provides safe harbour protection to intermediaries as per the amended Section 79 of the act.  The genesis of this protection is to give a benefit of doubt to the intermediaries as they don’t hav...

ecom portal

Importance of genuine reviews on e-com portal

How it affects your brand’s ROI and safeguards Brand Reputation and Safety A recent study by Reprise which was conducted across Asia-Pacific highlights the shift in the pattern of a consumer when it comes to...

Fake Device Installs on rise in OTT Industry

Fake Device Installs on rise in OTT Industry

OTT industry is expected to grow at 22% a year and will reach Rs. 12,000 crores by 2026 in India. These platforms are enjoying their moment of sun and shining across the globe owing to Covid19, movement restric...

Click Fraud plaguing the BFSI Sector

Click Fraud plaguing the BFSI Sector

Did you know that over 40% of paid traffic sources are generated by bots, automated click, or some type of click fraud? Ad Fraud is estimated to cost advertisers and brands an estimated of $44 billion to fra...

Affiliate Fraud-A menace in Banking Sector

Affiliate Fraud: A menace in Banking Sector

Is your business analyzing affiliates for fraud? Time to protect your affiliate campaigns and catch hold fraudulent IP addresses The digital market has given birth to a plethora of affiliates who’re found...