Digital adoption has recently witnessed a widespread adoption, be it from consumer’s end or by a brand. Covid has further provided an impetus to the ever-growing digital landscape. This accelerated adoption has...
The 2021 Black Friday is touted to become the largest retail event in the MENA region (the Middle East and North America) with consumers spending as much as $6 billion in online shopping. Research has shown tha...
It’s that time of the year again! Leaves turn gold, nights get longer and Black Friday Sale walks the red carpet! Brands shower their consumers with mouth-watering deals; bargain hunters chase and scout the dig...
Using specialised BOTs powered with AI and ML, real time digital policing is helping brands to safeguard their identity, reputation, and positioning. When we think of BOTs we associate them with all negative...
Hands off my brand! The ever-expanding digital landscape invites for a major challenge and threat faced by the brands of today-Brand infringement. The pandemic has further accelerated the threat of this ...
Bitcoin, Dogecoin, Ethereum If you haven’t invested in them, you must have obviously heard of them! All of it (and more) have become the favorite of many. These currencies are heavily being invested in and c...