Unaware from the complexities in tech, users end up interfacing with machines. Ad-fraud is been seen from a very myopic and transactional view by the entire ecosystem. Due to this insensitive nat...
India witnessed mobile ad-fraud of over Rs 573 crore during Q3 2019 over fake installations A recent report by Sensor Tower ranked India as the country with maximum app installs in 3Q (J...
Mobile Users are advised to take simple measures to avoid falling prey of campaign frauds likely to go up during festive period Gurgaon – Wednesday, October 3, 2018: mFilterIt, leading ad fraud detectio...
Let’s start this topic with a question from a different universe! Imagine you own a bank and have a vault where lots of money is stored. It has the world’s best security systems safeguarding it. All the tool...
mFilterIt has launched its Lead Predictor and Call Center Optimiser tool which will help advertisers “predict” the conversion of a lead in real-time!! We will be able to identify which leads are punched-in, fak...
With the push towards higher and higher KPIs and engagement checks by advertisers for their App Install campaigns, it has become more and more difficult for publishers to generate revenue simply on the trading...
Marketers are required to take proactive Brand Safety measures ensuring their ads are placed on relevant channels; brand is able to connect with. Video is the future of content. Brands are globally spending ...
85% of apps can be decompiled and modified to be injected with malicious code triggering undesired behaviour of an app with ulterior motives. APPs have become the default interface for users to interact digi...