Archive for author: Admin

To help digital ecosystem resume with Trust, mFilterIt announces 2 months Diwali Care programme

The programme aims at helping advertisers resume their digital marketing activities with trust, confidence, and transparency to get the best RoI on ad spends and resurrect after Covid-19 impact. Gurugram...

Brand Safety Vocal4Local AtmaNirbhar Bharat mFilterIt Amit Relan

Brand Safety is a big opportunity for AtmaNirbhar Bharat, and at mFilterIt we are pursuing it

To be able to solve Brand Safety issues effectively, the nuanced understanding of vernacular is the essence for AI and ML based solutions to work.  This can only be handled by a local brand which recognises the...

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How Brand Safety impacts performance of campaigns

Brand Safety is discussed a lot but rarely does anyone invest proactively in India to protect their brands from it.  This is because the marketers think that there isn’t any RoI.  The fact is that cam...

Retargeting Campaign Ad Fraud mFilterIt

Why ad-fraud in retargeting campaigns is rising as we move towards the new normal?

Retargeting and Re-engagement campaigns have difference in intent, but face similar ad-fraud challenges. Covid-19 brought the entire world to a pause.  At the same time, it also either forced or gave an...

Blog Post (3)

Ad-Fraud to grow in all dimensions – Research

A research study powered by mFilterIt shows that average ad-fraud rate is likely to peg between 45-55% as Digital Advertising gets ‘Essentials’ tag in the new normal business setup.  ...

Eliminate inorganic App install Fraud-min

Eliminate inorganic App install Fraud

One of India’s leading credit card payment app was noticing suspicious behaviour on their inorganic ‘App Install’ campaigns and wanted a specialized team investigating their traffic for ensuring that they pay o...