The case of organic traffic theft of a leading BFSI client in UAE A major publisher partner of a large BFSI client was massively engaged in click spamming registering huge events.This publisher was stealing ...
4 ways mFilterIt can collaborate with advertisers to deliver the best experience to their respective audiences through digital advertising during Ramadan. Ramadan is the month of introspection,altruism, cele...
One of the serious concerns for any parent with the digital ecosystem is how do they keep their children safe from the ‘digital ghost’, and Edtech could an easy trap. Kid safety is of paramount concern. Wit...
mFilterIt proactively gave up a million-dollar opportunity 4 years back to uphold integrity and neutrality of validating ad-spends. Any ad fraud analytics solution is algorithmic in nature. So even if the re...
The digital world is ever-expanding, encompassing a massive portion of the consumer population today. Consumers come online to purchase goods, for entertainment, banking, consultations and many other activities...
Brand Infringement and imitation have been predominantly an offline affair. Brands have set up checks and balances to monitor any sort of violation by any individual or an entity which might be unauthoriz...