Retargeting and Re-engagement campaigns have difference in intent, but face similar ad-fraud challenges. Covid-19 brought the entire world to a pause. At the same time, it also either forced or gave an...
A research study powered by mFilterIt shows that average ad-fraud rate is likely to peg between 45-55% as Digital Advertising gets ‘Essentials’ tag in the new normal business setup. ...
One of India’s leading credit card payment app was noticing suspicious behaviour on their inorganic ‘App Install’ campaigns and wanted a specialized team investigating their traffic for ensuring that they pay o...
One of India’s leading online e-commerce portal, was noticing suspicious behaviour on their inorganic ‘App Install’ campaigns and wanted a specialized team investigating their traffic for ensuring that they pay...
Retargeting Campaigns target people who already have downloaded the app in the past across various channels, but their engagement is very low. An Ad is displayed to the user to get them re-engaged However, Re-e...
One of India’s leading OTT platform and a global media player was noticing suspicious behavior on their inorganic ‘Video Streaming’ campaigns and wanted a specialized team investigating their trafficfor ensurin...
One of India’s leading online video content app providing different online videos, programs, movies etc., was noticing suspicious behaviour on their inorganic ‘App Install’ campaigns and wanted a specialized te...
Every market – mature, developing or early stage, is grappled with ad-fraud in Performance Marketing. Through the customer engagement life-cycle digital marketers are facing challenges where ordinarily designed...
Advertisers have to rely on inorganic endeavours to achieve the desired business objectives. This is achieved through a network of publishers, each having its strength in terms of audience and community it nurt...
Club Mahindra, India’s leading timeshare based holiday service provider, was looking to save on their media expense by identifying and eliminating the affiliate fraud traffic in their lead generation campaigns....