Archive for author: Admin

Retargeting Campaign Ad Fraud mFilterIt
mFilterIt Blogs

Why ad-fraud in retargeting campaigns is rising as we move towards the new normal?

Retargeting and Re-engagement campaigns have difference in intent, but face similar ad-fraud challenges. Covid-19 brought the entire world to a pause.  At the same time, it also either forced or gave an...

Blog Post (3)
mFilterIt Blogs

Ad-Fraud to grow in all dimensions – Research

A research study powered by mFilterIt shows that average ad-fraud rate is likely to peg between 45-55% as Digital Advertising gets ‘Essentials’ tag in the new normal business setup.  ...

App ad fraud
Case Studies

App Ad Fraud

One of India’s leading credit card payment app was noticing suspicious behaviour on their inorganic ‘App Install’ campaigns and wanted a specialized team investigating their traffic for ensuring that they pay o...

App install
Case Studies

Ecommerce

One of India’s leading online e-commerce portal, was noticing suspicious behaviour on their inorganic ‘App Install’ campaigns and wanted a specialized team investigating their traffic for ensuring that they pay...

Retargeting-Fraud
Case Studies

Retargeting

Retargeting Campaigns target people who already have downloaded the app in the past across various channels, but their engagement is very low. An Ad is displayed to the user to get them re-engaged However, Re-e...

WEB OTT
Case Studies

OTT WEB

One of India’s leading OTT platform and a global media player was noticing suspicious behavior on their inorganic ‘Video Streaming’ campaigns and wanted a specialized team investigating their trafficfor ensurin...

1Eliminating Video App Ad-Fraud Case Study
Case Studies

OTT APP

One of India’s leading online video content app providing different online videos, programs, movies etc., was noticing suspicious behaviour on their inorganic ‘App Install’ campaigns and wanted a specialized te...

saving$in 550-500
Case Studies

Travel & Hospitality

Every market – mature, developing or early stage, is grappled with ad-fraud in Performance Marketing. Through the customer engagement life-cycle digital marketers are facing challenges where ordinarily designed...

health&pharma550-500
Case Studies

Health & Pharma

Advertisers have to rely on inorganic endeavours to achieve the desired business objectives. This is achieved through a network of publishers, each having its strength in terms of audience and community it nurt...

3
Case Studies

Club Mahindra

Club Mahindra, India’s leading timeshare based holiday service provider, was looking to save on their media expense by identifying and eliminating the affiliate fraud traffic in their lead generation campaigns....