Archive for author: Admin

Rising Menace of Ad Fraud in the MENA Region

Rising Menace of Ad Fraud in the MENA Region

Digital adoption has recently witnessed a widespread adoption, be it from consumer’s end or by a brand. Covid has further provided an impetus to the ever-growing digital landscape. This accelerated adoption has...

2021 Black Friday: 5 Threats to Watch Out

5 threats to watch out for this Black Friday 2021

The 2021 Black Friday is touted to become the largest retail event in the MENA region (the Middle East and North America) with consumers spending as much as $6 billion in online shopping. Research has shown tha...

Your Checklist to a Perfect Black Friday Sale Campaign

Your Checklist to a Perfect Black Friday Sale Campaign

It’s that time of the year again! Leaves turn gold, nights get longer and Black Friday Sale walks the red carpet! Brands shower their consumers with mouth-watering deals; bargain hunters chase and scout the dig...

Brand Safety: A Paradigm Shift in the Digital Age

Brand Safety : A Paradigm shift in the digital age

Using specialised BOTs powered with AI and ML, real time digital policing is helping brands to safeguard their identity, reputation, and positioning. When we think of BOTs we associate them with all negative...

Brand Infringement is the Gateway to Brand Safety

Brand Infringement is the Gateway to Brand Safety

Hands off my brand! The ever-expanding digital landscape invites for a major challenge and threat faced by the brands of today-Brand infringement. The pandemic has further accelerated the threat of this ...

How Are Ad Frauds Masterminds Cashing in on the Crypto Mania?

How are Ad Fraud Masterminds Cashing in on the Crypto Mania?

Bitcoin, Dogecoin, Ethereum If you haven’t invested in them, you must have obviously heard of them! All of it (and more) have become the favorite of many. These currencies are heavily being invested in and c...