Author: Expert Opinion
The entire world is connected online, around 64 percent to be exact. With this, a door of opportunity...
Digital advertising, being a relatively new channel, is still evolving. As digital ads become more and...
Every brand in the digital ecosystem is in the rat race to expand its presence, build brand reputation,...
Horses for courses – What sells more on Blinkit, might not get the same response on Zepto. On the same...
The e-commerce landscape has expanded across India beyond anyone could have expected 5 years ago. New...
Creating a cleaner ecosystem necessitates addressing complex challenges like VAS subscription validation...
In today’s world where every piece of information is just a fingertip away, shoppers have become smart...
Heavy payouts and unrealistic numbers are the real face of ad campaign impressions. The inflated numbers...
“Know how these Harry Potter characters are doing now? The 3rd one is a shocking revelation!”
These headlines...
To expect the unexpected thoroughly shows the modern intellect”. These words of Oscar Wilde feel so apt...
