Author: Expert Opinion

out-of-stock
Out-of-Stock: Just Lost Sales or More?
The number of shoppers on established ecommerce marketplaces like Amazon or Walmart is in billions. And...
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brand-safety
How to Keep Your Brands Safe Online: Problems and Solutions
What are the threats to your brand online? In what ways can image security and ad safety be incorporated...
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brand-protection
Are You Being Impersonated on Social Media? You’ll Need to Know This!
The security of your customers is of the utmost importance to you and your organization. Consequently,...
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ad-fraud-detection
How To Combat Bot Traffic with Google Analytics?
The word ‘Bot’ can be both good and bad in the digital marketing ecosystem. There are good bots like...
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ecommerce-intelligence
Price Not Visible on Keyword Search Results: How it Happens and What Can You Do About It?
Have you ever come across products without price tags on e-commerce platforms? Well, it happens a lot...
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Affiliate Programs
Fraud in Affiliate Programs. What Can Marketers Do?
Affiliate marketing is going to stay in online marketing for a long time. But, along with its popularity...
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Clickjacking
Why is Clickjacking a Concern for Mobile Network Operators?
Carrier billing is one of the most preferred mediums of transactions for users looking for convenience...
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Travel Meta Search Engines
Travel Meta Search Engines – How Fraudsters Are Ruining It?
After 2 long years, the travel industry is taking shape again. And this time it has come up with a hot...
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eCom-Banner-Ads
Untold Stories from eCom Banner Ads
Display advertising through online banner ads is one of the most effective ways of capturing the attention...
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Gaming Advertisers
Gaming Advertisers vs Fraudsters: Who Will Make It to the Finish Line?
You developed a game and now you’re willing to go to the next level. To bring new visitors, you decide...
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