Author: Expert Opinion

ad-fraud
Ad Fraud: The Digital Advertising Industry’s Biggest Battle Yet to Win
That’s the estimated amount of money advertisers are expected to lose this year because of ad fraud. While...
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perception-navigation
The Power of Perception: Navigating Brand Safety in the Era of Fake News
Fake news is no less than a plague in the online ecosystem. The list of people and organizations suffering...
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quick-commerce
Delivery TAT – Should You Be Careful About It?
The agile eCommerce businesses in India have always been on the ascending side. The bars heightened with...
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retargeting-campaigns
What is the Impact of Fraud in Retargeting Campaigns?
Retargeting is a form of behavioral targeting as it targets people who have already visited a website....
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brand-protection
Why Creative Compliance Must Be a Necessity Not A Choice For Your Brand?
In the hustle to stand out in the crowd of competitors, brands often miss out on things at the ground...
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programmatic-advertising
Challenges In Programmatic Advertising: Know How You Can Combat Them
Programmatic has brought a revolutionary change in digital advertising. With its complete automation...
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ad-fraud
Are Your Digital Ad Campaigns Safe from Sophisticated Bots?
The digital world is evolving rapidly, and marketers are moving from traditional platforms to digital...
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ecommerce-competitive-analysis
Amazon Best Seller: What it Takes to Get This Badge?
Most online shoppers searching for a product on Amazon consider the best seller as the most reliable...
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out-of-stock
Out-of-Stock: Just Lost Sales or More?
The number of shoppers on established ecommerce marketplaces like Amazon or Walmart is in billions. And...
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brand-safety
How to Keep Your Brands Safe Online: Problems and Solutions
What are the threats to your brand online? In what ways can image security and ad safety be incorporated...
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