Author: Expert Opinion

affiliate-fraud
Essential Signs to Detect Affiliate Fraud 
Affiliate marketing presents a lucrative opportunity for brands and publishers alike. That’s perhaps...
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Share-of-Voice
How to Effectively Monitor Search Engine Share of Voice for Organic Keywords?
Information is widely available on the World Wide Web; however, finding relatable info has become convenient...
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brand safety protect your brand integrity in the digital ecosystem
Brand Safety: Protect Your Brand Integrity in The Digital Ecosystem
Imagine working countless hours to perfect your brand identity and persona, only to have it decimated...
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click-farms
Beyond the Click: The Impact of Click Farms on Advertising
Profit. That’s the main goal of every business. Amongst all advertising solutions, pay-per-click advertising...
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click fraud protect your ad campaign
Click Fraud: Protect Your Ad Campaign
As the digital advertising landscape continues to thrive, more instances of fraud are also being highlighted....
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contextual advertising
Role of Brand Safety in Digital Advertising
Brand marketing has evolved with time. In the past, it was more of contextual targeting that was focused...
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Transform Your Sales Pipeline with Effective Lead Optimization
Transform Your Sales Pipeline with Effective Lead Optimization
Imagine your sales pipeline, like a bustling highway filled with potential customers moving at high speed. Here’s...
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Brand Risk Safeguard Your Brand in the Digital Ecosystem
Brand Risk: Safeguard Your Brand in the Digital Ecosystem
Building a brand is a challenging undertaking. Besides offering something unique, one has to put significant...
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Why do brands need a Pricing Tracker and Pricing Analysis across e-commerce platforms
Why do brands need a Pricing Tracker and Pricing Analysis across e-commerce platforms?
An Indian conglomerate with pricing analysis cracked the code to excel on the online marketplaces for...
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click integrity monitoring a shield against click fraud
Click Integrity Monitoring- A Shield Against Click Fraud
Every click and impression counts! The dynamic landscape of digital advertising requires advertisers...
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