Author: Expert Opinion

optimize-lead-generation-process
How Lead Validation Can Optimize Your Lead-Generation Process? – Know in Detail
Having a sound digital growth plan is perhaps the most surefire way for any modern business to succeed....
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mirage-in-the desert-of-digital-advertising
A Mirage in The Desert of Digital Advertising: Will You Find Your Way?
Imagine strolling through a desert, thirsty for genuine leads and conversions. Suddenly, an oasis appears—a...
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click-spamming
Decode the Fraud Series: Cracking Down on Click Spamming?
While online fraud perhaps started with email spamming, it has come a long way. Today, ad fraud takes...
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global-payment-ecosystem
The Rise of Direct Carrier Billing Across the Global Payment Ecosystem
The global digital landscape is evolving swiftly with high rates of mobile penetration across the world...
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stay-safe-online
From Vulnerability to Vigilance: Navigating Brand Safety in 2023
Ensuring brand safety in the online ecosystem is becoming a growing concern for modern brands. A large...
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awareness-phase
Awareness Phase: Road to Reach The Top Shelf
The first phase of the customer Journey is all about being discoverable across the e-commerce platforms Are...
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bricks-to-clicks
Bricks to clicks: Brands expanding their footprints
It’s not about the wings, it’s about the will to fly high. Shopping has been traditionally about look...
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unmasking-device-spoofing
Fraud Exposed Series: Unmasking Device Spoofing and Its Impact on Advertisers!
Your ad campaign data is probably skewed. The platforms you think are driving results may be delivering...
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beverage
Beverage Brand Boosts eCommerce Presence with mScanIt
mScanIt digital commerce intelligence solution, mScanIt, proved to be a game-changer for the multinational...
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boost-product-discoverability
How to boost product discoverability with keyword recommendation
Most shoppers know what they want, approximately 43% of shoppers go straight to the search bar Whenever...
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