Author: Expert Opinion

Protect Impression Integrity
Safeguard Your ads in the Digital Landscape: Protect Impression Integrity
Heavy payouts and unrealistic numbers are the real face of ad campaign impressions. The inflated numbers...
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Ad Budget
Made for advertising Websites are Burning 15% of Your Ad Budget
“Know how these Harry Potter characters are doing now? The 3rd one is a shocking revelation!” These headlines...
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E-commerce 2024
E-commerce 2024 – Vision for the Future
To expect the unexpected thoroughly shows the modern intellect”. These words of Oscar Wilde feel so apt...
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Social Media Phishing Attacks
What Are the Types of Social Media Phishing Attacks
Phishing is perhaps the oldest type of online fraud tactic used by scammers. Originally, phishing scams...
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Indian E-commerce
Indian E-commerce Market Trends 2024: How to stay on top of the Digital Shelf
The shopper’s behavior has evolved, with marketplaces enhancing the shopping experience with augmented...
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Sale
Be Sale-Ready: Stock it up to score big on the Black Friday & Diwali Season Sale
Is it too early to talk about it? Is It? Not Really! Time is running out! To a shopper, it may seem like...
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E-commerce Intelligence
Hit a 6 This Festive Season with the Right E-commerce Intelligence
eCommerce has indeed gained momentum during the unprecedented Covid19 pandemic. The gain can be seen...
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Customer Experience (CX) Digital Commerce En Route to Optimize the Customer Journey
Customer Experience (CX): Digital Commerce En Route to Optimize the Customer Journey
Businesses that enhanced customer experience has improved cross-selling and up-selling (42%), enhanced...
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Direct Carrier Billing
Direct Carrier Billing: Complete Guide to Building Seamless & Secure DCB VAS Ecosystem
What is Direct Carrier Billing (DCB)? DCB mobile payment method that allows users to make purchases and...
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programmatic advertising
Programmatic Advertising Trends Shaping the Digital Industry
Like always, new technological developments continue revolutionizing the way we conduct business online....
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