Author: Expert Opinion

VAS Ecosystem
Roadmap to Drive Efficiency in VAS Ecosystem
Creating a cleaner ecosystem necessitates addressing complex challenges like VAS subscription validation...
Read More
Share of Search
Share of Search: Tap the Power of Keywords and Reach Your Ideal Audience
In today’s world where every piece of information is just a fingertip away, shoppers have become smart...
Read More
Protect Impression Integrity
Safeguard Your ads in the Digital Landscape: Protect Impression Integrity
Heavy payouts and unrealistic numbers are the real face of ad campaign impressions. The inflated numbers...
Read More
Ad Budget
Made for advertising Websites are Burning 15% of Your Ad Budget
“Know how these Harry Potter characters are doing now? The 3rd one is a shocking revelation!” These headlines...
Read More
E-commerce 2024
E-commerce 2024 – Vision for the Future
To expect the unexpected thoroughly shows the modern intellect”. These words of Oscar Wilde feel so apt...
Read More
Social Media Phishing Attacks
What Are the Types of Social Media Phishing Attacks
Phishing is perhaps the oldest type of online fraud tactic used by scammers. Originally, phishing scams...
Read More
Indian E-commerce
Indian E-commerce Market Trends 2024: How to stay on top of the Digital Shelf
The shopper’s behavior has evolved, with marketplaces enhancing the shopping experience with augmented...
Read More
Sale
Be Sale-Ready: Stock it up to score big on the Black Friday & Diwali Season Sale
Is it too early to talk about it? Is It? Not Really! Time is running out! To a shopper, it may seem like...
Read More
E-commerce Intelligence
Hit a 6 This Festive Season with the Right E-commerce Intelligence
eCommerce has indeed gained momentum during the unprecedented Covid19 pandemic. The gain can be seen...
Read More
Customer Experience (CX) Digital Commerce En Route to Optimize the Customer Journey
Customer Experience (CX): Digital Commerce En Route to Optimize the Customer Journey
Businesses that enhanced customer experience has improved cross-selling and up-selling (42%), enhanced...
Read More
Scroll to Top