Author: Expert Opinion

click-fraud-in-south-east-asia
Click Fraud Menace Damaging Ad Efficiencies in Southeast Asia
Southeast Asia is a rapidly expanding market that is expected to generate a revenue of $38 billion by...
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navigating-the-beauty-industry-eCommerce-intelligence-in-the-middle-east
Beauty Industry and Personal Care: eCommerce Analytics to Boost Brand presence in the Middle East Region
Nothing under the sun is indeed new.  However, as technology advances, so do our approaches to timeless...
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Fraud Detection
Ad Fraud in the USA: Low ROI and high ad spend
In the fast-changing world of digital marketing, the United States is the leading country in the rapid...
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programmatic-advertising-in-uae
Optimize Your Programmatic Advertising efforts to stand tall in UAE
The advertising landscape in the UAE is witnessing an astonishing transformation. Advertisers are extensively...
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sentiment-analysis
Sentiment Analysis, Insights and Intelligence: Are You Monitoring Your Product Ratings and Reviews?
In this competitive world, to maintain their brand image and ensure customer satisfaction, brands must...
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news 18
From IPL to Lok Sabha Polls: Illegal Websites Allow Bets up to Rs 10 Lakh on Election Results
These betting operations are also sophisticated in their financial maneuvers. mFilterIt has discovered...
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what’s-the-most-important-metric-to-gauge-an-influencer’s-efficacy?
What’s the most important metric to gauge an influencer’s efficacy?
Analyse the behaviour of an influencer’s followers to identify any suspicious patterns. Analyse...
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affiliate-monitoring
Affiliate Monitoring in the US Market
In the US market, affiliate marketing is flourishing as businesses lean on strategies based on affiliate...
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identity-scan
Role of Identity Scan in BFSI Risk Monitoring
The digital ecosystem has its vulnerability and is battling with threats in a manner never seen before,...
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influencer-monitoring-in- south-east-asia
Beyond the Hype: Effective Influencer Monitoring for Authentic Engagement in Southeast Asia
In recent years, influencer marketing has played a vital role in enhancing brands’ marketing strategies....
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