Author: Expert Opinion

trademark infringement
Brand Infringement: Protect Your Brand Across Digital Sphere
Since the advent of digital platforms and unmatched reach, the way brands engage with their audience...
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sentiment analysis to decode customer feedback across digital marketplaces in uae
Sentiment Analysis to Decode Customer Feedback Across Digital Marketplaces in UAE
The UAE e-commerce is expected to reach $17 billion by 2025. Further, by 2027, it is expected that global...
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Programmatic ad
Programmatic Ad fraud: The bane of the Branding Campaigns
The global programmatic advertising market size is expected to grow at a CAGR of 22.8% from 2024 to 2030....
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click fraud
Click Fraud: How to Protect Your Digital Ad Budget
The size of the online click campaign market is growing. This is evidenced by the Google Ad revenue (US)...
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how click fraud drains your ad budget?
Click Fraud: A Silent Budget Killer
Imagine the plight when the ad spends which were allocated to acquire new users and expand reach is now...
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why-is-digital-shelf-optimization- important?
From Invisible to Unmissable: The Power of Digital Shelf Analytics
In 2023, the global e-commerce retail reached $5.8 trillion as per a Statista report.  Further, by 2027,...
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combat mobile ad fraud
Mobile ad fraud: Frauds leading to fake app install and engagements
In this digital friendly ecosystem, massive usage of mobile and its apps has entirely changed the way...
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brand infringement
Preventing Brand Infringement: An Interactive Game of Real or Fake
The rise of social media and online platforms has made it easier than ever for copycats and counterfeiters...
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brand protection solution
Are You Tracking Your Brand Mention in The Digital Landscape
In today’s hyperactive and fast-changing world, to stay ahead, a brand must maintain its strong online...
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click-fraud-in-south-east-asia
Click Fraud Menace Damaging Ad Efficiencies in Southeast Asia
Southeast Asia is a rapidly expanding market that is expected to generate a revenue of $38 billion by...
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