Author: Expert Opinion

decoding
Decoding mFilterIt
Many times, team mFilterIt is asked one basic but important question. What does the name mFilterIt stand...
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brands-vs-bots
Brands Vs BOTs: Importance of Decoding BOT Fraud
Alan’s Turning remarkable theory formed the basis of computer science today. His famous test ‘The Imitation...
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ad-bot-fraud
How Could Ad Fraud Land You Up Dating BOTs?
Unaware of the complexities in tech, users end up interfacing with machines. Ad fraud is seen from a...
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app-ad-fraud
App Ad Fraud Continues to Be On the Rise in India
India witnessed mobile ad fraud of over Rs 573 crore during Q3 2019 over fake installations. A recent...
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app-ad-fraud
Apps Ad Fraud: Stealing an App Install after Install
With the push towards higher and higher KPIs and engagement checks by advertisers for their App Install...
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call-center-optimizer
Lead Predictor & Call Center Optimiser by mFilterIt
mFilterIt has launched its Lead Predictor and Call Center Optimiser tool which will help advertisers...
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app-privacy
3 Major Threats From App Piracy That Brands Cannot Ignore
Do you know? 85% of apps can be decompiled and modified to be injected with malicious code triggering...
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app-advertising-fraud
Using KPI Targets Against App Advertising Fraud
Let’s start this topic with a question from a different universe! Imagine owning a bank and having...
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video-advertising
How Video Advertising Will Erode Brand Safety?
Marketers are required to take proactive Brand Safety measures ensuring their ads are placed on relevant...
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