Author: Expert Opinion

brand-safety
Tackling Brand Safety in a Mobile-First Environment
Safeguarding a brand’s reputation in the smartphone industry There’s no denying that millennials...
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clickbait
Is Clickbait the Reason Behind Your Under-Performing Digital Marketing Campaigns?
One minute you’re deeply engrossed reading a dense political explainer on rumblings across the globe...
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vanilla-brand-safety
How is ‘Vanilla’ Brand Safety Making Advertisers Inadvertently Anti-national?
The simple technique of blacklisting keywords to place ads on relevant and appropriate content is not...
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mobile-app-install-fraud
How To Detect Mobile App Install Fraud?
The total number of smartphone users in the world stands at 3.8 billion which is half the population...
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reviews-on-ecommerce-portal
Importance of Genuine Reviews on E-commerce Portal
How it affects your brand’s ROI and safeguards Brand Reputation and Safety A recent study by Reprise...
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click-fraud-plaguing
Click Fraud Plaguing the BFSI Sector
sources are generated by bots, automated click, or some type of click fraud? Ad Fraud is estimated to...
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affiliate-fraud
Affiliate Fraud: A Menace in Banking Sector
Time to protect your affiliate campaigns and catch hold fraudulent IP addresses The digital market has...
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mobile-app-fraud
This Is All You Need to Know about Mobile App Fraud
Mobile app fraud to remain a key security concern in 2021 We’ve come a long way from the onset of the...
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page-analysis
Why Do You Need a Perfect Page Analysis for your Ecommerce Product Page?
Avoid cart abandonment issues with mScanIt e-commerce competitive intelligence solutions. Covid19 has...
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ad-fraud
How Do Publishers Stand to Lose on Account of Ad Fraud?
A study recently talked about how brands and marketers are losing money to ad fraud with estimates reaching...
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