Author: Expert Opinion
Brand Infringement and imitation have been predominantly an offline affair. Brands have set up checks...
The program aims to help advertisers resume their digital marketing activities with trust, confidence,...
Retargeting and re-engagement campaigns have a difference in intent but face similar ad-fraud challenges.
Covid-19...
A research study powered by mFilterIt shows that the average ad-fraud rate is likely to peg between 45-55%...
If you are a digital advertiser, you have been stung by click fraud many times. But there are ways to...
What is the Conversion Rate?
When advertisers run ad campaigns, their ads are displayed thousands of...
In the post-Covid-19 scenario, video marketing will take center stage in content-driven campaigns and...
As a publisher, you need to make sure that your content is up-to-date, accurate, and easy to understand...
PepsiCo announced two new direct-to-consumer offerings to shop directly online. So far, the approach...
In the click injection, Click is injected where a malicious publisher(apps) on the phone notices that...
