Author: Expert Opinion

fraud-in-retargeting-campaign
The Rise of Fraud in Retargeting Campaigns
Brands enhance awareness, conversions, and ROIs through retargeting campaigns. Our research suggests...
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affiliate-campaign
What to Look for in Your Affiliate Campaign?
Affiliate marketing means hiring people to promote a brand/product/service to boost sales/leads/installs....
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How Capturing Dynamics of Discounting on eCom Platforms help Win the Market?
Discount, sale, promotion, lightning deal, offer, etc., are some of the few words the ecommerce consumers...
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programmatic-advertising
Ad Fraud Detection: Impact of Fraud in Programmatic Advertising
Programmatic advertisements are goldmines for cybercriminal syndicates. Statista report estimated that...
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search-engine
Why Should Brands Analyze the Share-of-Voice of Sponsored Listings on Search Engines?
Paid searches on Google, Bing, Microsoft, etc., often reveal news articles, brand websites, eCommerce...
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ad-campaign
Good Bots vs Bad Bots: How They Impact Your Ad Campaigns
Hey Siri! What’s the weather like today? And there comes a voice updating you about the weather. But...
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programmatic-advertising
Programmatic Advertising: How Can Your Upcoming Holiday Campaigns Reach Relevant Audiences?
Q4 is often considered the year’s holiday season, with Halloween, Thanksgiving, Black Friday, Cyber Monday,...
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ciso-secret-santa
How mFilterIt is a CISO’s Secret Santa?
Not only ad-fraud mFilterIt also serves as the first line of defense for cybersecurity. There are several...
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brand-safety
Is Cyber Security Now Synonymous to Brand Safety?
Lessons from Facebook Malware threats on verified account A recent incident of cybercriminals sending...
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ad-campaign-work
How Does Your Ad Campaign Work?
The traditional methods of measuring the success of an ad campaign might not work for brands trying to...
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