Author: Expert Opinion
Easing consumers’ shopping experience begins by making efforts to get discovered even when there is no...
During the first install session, fraudsters hijack ‘install broadcasts’ using bots/malware, and inject...
“You have been locked out of your account/You have zero balance” is a message no user ever wants to see....
Digital ad fraud is a thing that didn’t drop just today. It has been surviving in the ever-evolving digital...
Facts that worry brands, marketers, and advertisers.
Brand safety safeguards a brand’s reputation and...
Unpaid/Organic traffic signifies that a brand has obtained a market reputation and trust of its consumers....
Price is one of the most crucial factors contributing to the final buying decision on e-commerce platforms....
Originality or uniqueness is one of the contributing factors in forming brand identity. Consumers resonate...
Sentiment analysis answers one vital question – “What is the consumer saying?
A study suggests that 57%...
70% of shoppers admit that the price of the product influences their buying decisions across categories....
