Author: Expert Opinion

fraud-impact
Is Ad Fraud Impacting CMO’s Performance?
Is Ad-fraud responsible for shrinking CMO tenure? With digital spends cross over 50% of the total media...
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affiliate-marketing-fraud
Facts That Brands Need to Know About Brand Safety and Affiliate Marketing Fraud
Affiliate marketing fraud can damage brand reputation, increase advertising costs and generate client...
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burning-ad-fraud
Burning the Ad Fraud Fat from Digital Advertising
mFilterIt’s Quick Guide for Marketers Ad fraud is just like bad fat in the body. It unnecessarily makes...
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brand-safety
Data Safety: The Future of Brand Safety
We are living in a digitized era where trust and transparency have recently become the bone of contention,...
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risk-in-gaming-industry
ATO Risk in Gaming Industry is Rampant and Brazen
Children are put at risk of Account Takeovers losing their hard-earned game status as well as diamonds...
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identity-theft
Explainer: Identity Theft and How Does it Target the Banking Sector?
With a rise in internet penetration and the adoption of digital means, sophisticated forms of crimes...
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click-spamming
Click Spamming in UAE: Over 50 Million Clicks in a Country of 10 Million
The case of organic traffic theft of a leading BFSI client in UAE A major publisher partner of a large...
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ramadan
The True Spirit of Ramadan 2021 Woven for a Brand
There are four ways mFilterIt can collaborate with advertisers to deliver the best experience to their...
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edtech-brand-safety
Edtech and Brand Safety
One of the serious concerns for any parent with the digital ecosystem is how they keep their children...
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third-party-validation
Neutrality is Key to Third-Party Audits and Validation
mFilterIt proactively gave up a million-dollar opportunity 4 years back to uphold the integrity and neutrality...
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