Author: Expert Opinion

eCom-Competitive-Intelligence
Why is eCom Competitive Intelligence a Need for D2C Brands?
With the growing trends of mobile advertising, fraudsters are finding new ways to sneak into the digital...
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Click-Injection-Fraud
Click Injection Fraud Costs More Than Just Money for A Brand
With the growing trends of mobile advertising, fraudsters are finding new ways to sneak into the digital...
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Brands-Analyze
Why Do Brands Analyze Reviews and Ratings?
Nearly everything is available for buying online through eCom platforms like Amazon, Big Basket, Flipkart,...
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eCom-Stores
3 Dreaded Reasons for Order Cancelation on eCom Stores
Canceled order means canceled conversion and loss of potential revenue post-transaction. Brands dread canceled...
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Cart-Abandonment
4 Common Reasons for Cart Abandonment on eCom Stores
Cart abandonment means a customer added your product to their cart but never completed the transaction....
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Brand-Safety
The Myths Around Brand Safety and How to Combat Them
In explaining brand safety, people often use the example of how a display campaign can go wrong. An example...
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Digital-Ad-Campaign
Real Humans or Bot Humans – Is Your Digital Ad Campaign Seen by the Right Audience?
The ad impressions are spiking high. The advertisers are feeling ecstatic. The publishers are making...
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Out-of-Stock
Out-of-Stock: The Most Dangerous Phrase in eCom
Online shopping has experienced a significant boom with the increased number of web users in the last...
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eCom-Brands
Negative Reviews: How Should eCom Brands Respond?
Any brand’s reputation relies on the feedback of its consumers, and most eCom brands have at least a...
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eCom-Brands
What Consumers Expect from eCom Brands During the April Fools Month?
Customer engagement is at the top of the list for all brands. April is the perfect month to share some...
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