Author: Expert Opinion
Ad fraud has been a parasite in the digital ecosystem which has been feeding on the money of advertisers...
Protecting the brand assets on social media platforms is as important as taking care of the offline assets. Brand...
Product listings on eCommerce marketplaces don’t often have prices varying from the original cost. According...
Advertisers spend millions of dollars every year on digital ads to ensure that they reach the right audience...
Knowing a consumer’s journey on ecommerce platforms like Amazon, Big Basket, Flipkart, etc., is essential...
Brand safety is a challenge for online marketers in today’s programmatic landscape. COVID-19 has affected...
A product title is the second-most visible aspect after viewing the item’s image on any search engine. 57%...
Why would a consumer buy your product over the competitors, especially with an ‘n’-number of options...
The pandemic has brought a revolution in the adoption of digital payments among consumers. In the past...
Retail eCom sales have been booming since 2014. According to Statista, global eCom sales accounted for...
