Author: Expert Opinion

price-monitoring
Why is Price Monitoring Important for eCom Brands?
Price is one of the most crucial factors contributing to the final buying decision on e-commerce platforms....
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brand-infringement
Brand Infringement: Impact of Copycat Apps
Originality or uniqueness is one of the contributing factors in forming brand identity. Consumers resonate...
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sentiment-analysis
What is Sentiment Analysis?
Sentiment analysis answers one vital question – “What is the consumer saying? A study suggests that 57%...
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pricing-intelligence
Pricing Intelligence in eCommerce
70% of shoppers admit that the price of the product influences their buying decisions across categories....
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fraud-in-retargeting-campaign
The Rise of Fraud in Retargeting Campaigns
Brands enhance awareness, conversions, and ROIs through retargeting campaigns. Our research suggests...
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affiliate-campaign
What to Look for in Your Affiliate Campaign?
Affiliate marketing means hiring people to promote a brand/product/service to boost sales/leads/installs....
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discount-on-ecom-platform
How Capturing Dynamics of Discounting on eCom Platforms help Win the Market?
Discount, sale, promotion, lightning deal, offer, etc., are some of the few words the ecommerce consumers...
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programmatic-advertising
Ad Fraud Detection: Impact of Fraud in Programmatic Advertising
Programmatic advertisements are goldmines for cybercriminal syndicates. Statista report estimated that...
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search-engine
Why Should Brands Analyze the Share-of-Voice of Sponsored Listings on Search Engines?
Paid searches on Google, Bing, Microsoft, etc., often reveal news articles, brand websites, eCommerce...
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ad-campaign
Good Bots vs Bad Bots: How They Impact Your Ad Campaigns
Hey Siri! What’s the weather like today? And there comes a voice updating you about the weather. But...
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