Author: Expert Opinion
Brand safety is the process of protecting a brand’s image and reputation from the negative or damaging...
Whether you’re an advertiser, publisher, or user, it is natural to have questions about the growing threats...
Imagine you’re running an ad campaign to generate leads for your clothing brand. You have also partnered...
Direct Carrier Billing (DCB) is a subscription model offered by carrier providers. The charge of the...
Customers on eCommerce platforms often check out reviews and ratings of products before making the final...
Akash is excited to plan his trip to Bali and starts searching for the best deals on the internet. He...
The product page of most eCommerce platforms provides relevant, helpful, and user-friendly information...
The marketers have been feeding on third-party cookies data to reach a wide array of users based on their...
Carrier billing was considered to be one of the safest transaction mechanisms, but unfortunately that’s...
Programmatic native advertising is on the rise. It is a technique to incorporate marketing assets and...