Author: Expert Opinion

brand-safety
What’s the Deal with Brand Safety in Advertising?
Brand safety is the process of protecting a brand’s image and reputation from the negative or damaging...
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ad-fraud
You Asked, We Answered: Most Searched Questions About Ad Fraud
Whether you’re an advertiser, publisher, or user, it is natural to have questions about the growing threats...
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genuine-users
You’re Losing Genuine Users. Know Why?
Imagine you’re running an ad campaign to generate leads for your clothing brand. You have also partnered...
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dcb-fraud
DCB Fraud: A Distress for All
Direct Carrier Billing (DCB) is a subscription model offered by carrier providers. The charge of the...
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ecommerce-platforms
What Aspects Does Sentiment Analysis of eCommerce Platforms Reveal?
Customers on eCommerce platforms often check out reviews and ratings of products before making the final...
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search-ads
Your Search Ads Are Under Attack. Know Why?
Akash is excited to plan his trip to Bali and starts searching for the best deals on the internet. He...
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eCommerce-Platforms
4 Signs to Update Your Product Page on eCommerce Platforms Now!
The product page of most eCommerce platforms provides relevant, helpful, and user-friendly information...
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third-party-cookies
How Is The Digital Advertising World Going to Look After the Collapse of Third-Party Cookies?
The marketers have been feeding on third-party cookies data to reach a wide array of users based on their...
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dcb-fraud
Why is DCB Fraud Problematic for Telcos?
Carrier billing was considered to be one of the safest transaction mechanisms, but unfortunately that’s...
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brand-safety
How to Build a Robust Approach to Brand Safety?
Programmatic native advertising is on the rise. It is a technique to incorporate marketing assets and...
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