Author: Expert Opinion

Product-Title
Is Your Product Title Compelling Enough?
A product title is the second-most visible aspect after viewing the item’s image on any search engine. 57%...
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Online Sales
Most Successful Strategies to Drive Online Sales on eCom Platforms
Why would a consumer buy your product over the competitors, especially with an ‘n’-number of options...
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Financial-Fraud
Indian Consumers Are Losing Money Due to Financial Fraud. Is There a Solution?
The pandemic has brought a revolution in the adoption of digital payments among consumers. In the past...
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Share-of-Shelf
Why are eCommerce Brands Competitive About Share-of-Shelf?
Retail eCom sales have been booming since 2014. According to Statista, global eCom sales accounted for...
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eCom-Competitive-Intelligence
Why is eCom Competitive Intelligence a Need for D2C Brands?
With the growing trends of mobile advertising, fraudsters are finding new ways to sneak into the digital...
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Click-Injection-Fraud
Click Injection Fraud Costs More Than Just Money for A Brand
With the growing trends of mobile advertising, fraudsters are finding new ways to sneak into the digital...
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Brands-Analyze
Why Do Brands Analyze Reviews and Ratings?
Nearly everything is available for buying online through eCom platforms like Amazon, Big Basket, Flipkart,...
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eCom-Stores
3 Dreaded Reasons for Order Cancelation on eCom Stores
Canceled order means canceled conversion and loss of potential revenue post-transaction. Brands dread canceled...
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Cart-Abandonment
4 Common Reasons for Cart Abandonment on eCom Stores
Cart abandonment means a customer added your product to their cart but never completed the transaction....
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Brand-Safety
The Myths Around Brand Safety and How to Combat Them
In explaining brand safety, people often use the example of how a display campaign can go wrong. An example...
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