Author: Expert Opinion

eCom Competitive Intelligence
How Can eCom Competitive Intelligence Help You to Create Great Product Descriptions?
eCommerce platforms like Amazon, Big Basket, BlinkIt, etc., open doors to new brands, competitive pricing, product...
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Geotargeted Ads
Are Your Geotargeted Ads Reaching the Right Audience?
Whether you have an online business or an offline store, if you don’t get the targeted audience to connect...
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Quick Commerce
3 Major Quick Commerce Problems Resolved Through mScanIt
E-commerce paced up the sale of products largely due to convenience, and quick commerce is boosting these...
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Heavily-Losing-Money
Good Publishers Are Heavily Losing Money. Know Why?
Ad fraud has been a parasite in the digital ecosystem which has been feeding on the money of advertisers...
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Brand Safety
How to Ensure Brand Safety on Social Media Platforms?
Protecting the brand assets on social media platforms is as important as taking care of the offline assets. Brand...
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MAP-Violations
Why Do MAP Violations Threaten eCom Brands?
Product listings on eCommerce marketplaces don’t often have prices varying from the original cost. According...
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Bot-Traffic
5 Clear Signs to Detect Bot Traffic in Your Digital Ad Campaigns
Advertisers spend millions of dollars every year on digital ads to ensure that they reach the right audience...
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Competitive-Analytics
How Can eCom Brands Drive Sales Through Competitive Analytics?
Knowing a consumer’s journey on ecommerce platforms like Amazon, Big Basket, Flipkart, etc., is essential...
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Brand-Safety
How Does Brand Safety Adversely Impact Brands and Publishers?
Brand safety is a challenge for online marketers in today’s programmatic landscape. COVID-19 has affected...
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Product-Title
Is Your Product Title Compelling Enough?
A product title is the second-most visible aspect after viewing the item’s image on any search engine. 57%...
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