Author: Expert Opinion

digital-real-estate
How a major Real Estate player countered a massive threat of impersonation and brand infringement across digital channels.
The real estate sector was leveraging digital platforms to generate interest and leads from potential...
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stay-safe-online
Stay Safe Online: How to Protect Your Website from Domain Infringement
Business websites first came into prominence in the 1990s, and the internet houses billions of websites,...
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ecom-management
Next-Gen Solution for eCom SKU Management of a Leading Bakery Brand
A leading Indian bakery brand with wafers as its highest-grossing or hero product. The company competes...
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brand-boost
How An eCom Brand Boosted Discoverability by Monitoring it’s Sponsored ‘Brand’ Keywords?
An FMCG conglomerate with the largest influence in South-East Asia was bidding on its brand keywords...
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customer
Fake Customer Care Numbers A Nightmare For The BFSI Sector
Fake Customer Care Numbers were a nightmare for a BFSI Sector giant. mFilterIt’s Brand Infringement...
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sentiments
Detecting & Fighting Back Against Negative Reviews Through eCom Competitive Analysis
A leading biscuit manufacturer in India, with chocolate-filled and almond cookies as two of its best...
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bots
How a Travel Booking Brand Identified and Weeded Out Bot Traffic Affecting Their Ad Campaigns
The travel industry is abuzz with the onset of the vacation season. Online travel bookings have witnessed...
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quick-commerce
Delivery TAT – Should You Be Careful About It?
The agile eCommerce businesses in India have always been on the ascending side. The bars heightened with...
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retargeting-campaigns
What is the Impact of Fraud in Retargeting Campaigns?
Retargeting is a form of behavioral targeting as it targets people who have already visited a website....
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brand-protection
Why Creative Compliance Must Be a Necessity Not A Choice For Your Brand?
In the hustle to stand out in the crowd of competitors, brands often miss out on things at the ground...
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