Author: Expert Opinion
Counterfeit is a serious issue for brands for many reasons; however, ‘bad reputation’ ranks at the top...
The needs of consumers dynamically change time and again. D2C (Direct-to-Consumer) e-commerce has become...
eCommerce platforms like Amazon, Big Basket, BlinkIt, etc., open doors to new brands, competitive pricing, product...
Whether you have an online business or an offline store, if you don’t get the targeted audience to connect...
E-commerce paced up the sale of products largely due to convenience, and quick commerce is boosting these...
Ad fraud has been a parasite in the digital ecosystem which has been feeding on the money of advertisers...
Protecting the brand assets on social media platforms is as important as taking care of the offline assets. Brand...
Product listings on eCommerce marketplaces don’t often have prices varying from the original cost. According...
Advertisers spend millions of dollars every year on digital ads to ensure that they reach the right audience...
Knowing a consumer’s journey on ecommerce platforms like Amazon, Big Basket, Flipkart, etc., is essential...
