Author: Expert Opinion
The marketers have been feeding on third-party cookies data to reach a wide array of users based on their...
Carrier billing was considered to be one of the safest transaction mechanisms, but unfortunately that’s...
Programmatic native advertising is on the rise. It is a technique to incorporate marketing assets and...
The Share-of-Digital-Shelf on e-commerce platforms measures the recurrence of a brand’s product listings...
Page analysis is a part of discoverability and signifies the search rank of your brand’s versus the competition...
Brand safety has been significantly impacted by the evolution of technology, content, and sharing platforms....
Nearly 90% of consumers believe that ensuring ads don’t appear next to unsuitable content is a “brand...
Imagine someone impersonating you and stealing all your money. In the digital advertising ecosystem,...
Counterfeit is a serious issue for brands for many reasons; however, ‘bad reputation’ ranks at the top...
The needs of consumers dynamically change time and again. D2C (Direct-to-Consumer) e-commerce has become...
