Author: Expert Opinion

Loss of Availability
Out-of-Stock? Loss of Availability or Lost Opportunity?
Search engines like Google, Microsoft Bing, DuckDuckGo, Opera, etc., supplement the sale of products...
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Counterfeiting
Negative Effects of Counterfeiting – Brands Must Know!
In this article, we’ll discuss counterfeiting, its harmful effects, and ways brands can protect themselves...
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Brand Safety
Brand Safety on Social Media: How Do You Do It?
Digital marketers are increasingly concerned about brand safety in the wake of fake news and potentially...
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Copyright Infringements
Copyright Infringements in the Digital World: Beware!
It is easier than ever to start a business or brand using the Internet. On the downside, copying content...
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Marketing
Why Marketing Without Security Is A Serious Threat?
Ad Fraud is not a term anymore that needs an introduction for marketers. There is frequent news about...
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brand-safety
What’s the Deal with Brand Safety in Advertising?
Brand safety is the process of protecting a brand’s image and reputation from the negative or damaging...
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ad-fraud
You Asked, We Answered: Most Searched Questions About Ad Fraud
Whether you’re an advertiser, publisher, or user, it is natural to have questions about the growing threats...
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genuine-users
You’re Losing Genuine Users. Know Why?
Imagine you’re running an ad campaign to generate leads for your clothing brand. You have also partnered...
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dcb-fraud
DCB Fraud: A Distress for All
Direct Carrier Billing (DCB) is a subscription model offered by carrier providers. The charge of the...
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ecommerce-platforms
What Aspects Does Sentiment Analysis of eCommerce Platforms Reveal?
Customers on eCommerce platforms often check out reviews and ratings of products before making the final...
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