Author: Expert Opinion

Quick Commerce
Rise of Quick Commerce in UAE: Are You Monitoring Where You Stand vs the Competition?
The Quick Commerce revolution is reshaping the e-commerce business landscape in the UAE at an unprecedented...
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Click Tracker: How Accurate Click Tracking Can Save Your Ad Campaign
Digital advertising demands proactive measures to ensure every click is measured and validated.  Approved...
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Pricing Intelligence with Real-Time Price Tracking
An effective pricing strategy is crucial for driving sales and staying relevant. With the rapidly advanced...
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Contextual Ads: Find the perfect Ad placements with AI-ML powered contextual relevancy checks
The challenge isn’t just about reaching an audience—it’s about reaching the right audience in the right...
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Ad Fraud Prevention across Programmatic advertising landscape in the USA
Programmatic has become the powerhouse behind ad placements in the U.S. However, alongside its growth,...
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Black Friday Sale with eCommerce intelligence
Black Friday 2024: Be the top pick of the shoppers with Digital commerce Intelligence
The world’s biggest digital sale event is inching closer by the day. The month of November marks the...
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Digital Shelf Monitoring is the Future of E-commerce: Is your Intelligence Platform Covering Every Dark Store and Pin Code?
The Indian e-commerce sector is in a state of rapid transformation, with experts projecting it to hit...
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Brand Protection
Festive Season: Digital Analytics, Brand Protection and Market Intelligence is the way forward for Brands 
The sale season is on! Brands are in the beast mode, exploring every possibility, tapping on every opportunity...
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ad fraud
Ad Fraud Prevention: Beyond viewability and impression validation with Full Funnel Protection
Ad Spending in the US market will reach $421 billion in 2024. Out of a market worth $143 billion, TV...
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ctv ad fraud detection
Is your CTV Ads Budget ROI Optimized with Ad Fraud Detection?
Connected TV (CTV) ads have emerged as a powerful digital advertising medium for brands looking to engage...
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