Author: Expert Opinion
In today’s digital marketing landscape, bots impacting your campaigns, website analytics, and overall...
Foxtale, a dynamic skincare brand, invests heavily in TOF and video campaigns to boost search volumes...
The 2023 Cricket World Cup presented a prime opportunity for brands to leverage India’s immense...
The report provides a thorough examination of the chocolate category’s performance across all digital...
The Smart TV segment was one of the most competitive during India’s two biggest festive sales periods—...
Over time Mule-as-a-Service (MAAS) have become an underground economy that facilitates illegal money...
Competitors or affiliates may bid on your brand keywords, potentially driving up costs and diluting your...
The rise of programmatic advertising has shifted the focus towards accuracy and automation. It surged...
Kuku FM, a leading audio content platform runs a user acquisition campaign to bring new users to their...
In this compelling case study, learn how a leading bank tackled the growing challenge of ad fraud by...
