Archive for author: Dhiraj Gupta

ATO risk in gaming industry is rampant and brazen

ATO risk in gaming industry is rampant and brazen

Children are put to risk of Account Takeovers losing their hard-earnedgame status as well as diamonds and other game currencies. eSports is a serious online gaming type, and many children are building their ...

Find out the warning signs of Ad-fraud-Primary Image

Find out the warning signs of Ad-fraud

Every business dedicates significant funds towards digital marketing campaigns for lead generation, awareness and a great ROI. However, little do they notice that despite spending tons of money, earning thousan...

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Brand Infringement increases the risk of Account Takeover Fraud

Fraudsters create fake ‘lookalike’ websites to capture data of subscribers / users to capture data for ATO fraud. In a recent monitoring scan for one of the leading ecommerce portals we found more than 30 fa...

Smartphone industry in India needs to get ready for ATT implications which Apple has brought (1)

The smartphone industry in India needs to get ready for ATT implications that Apple has brought.

Though for India we only have less than 2% of iOS users, Google will also eventually follow the pursuit taking away the monetisation layer from the OEMs. ATT or App Tracking Transparency has already started ...

Ad integrity is no longer an issue native to digital first industries only (1)

Ad integrity is no longer an issue native to digital-first industries only

mFilterIt started its journey with a leading online travel portal as its customer. Today, it has a diverse basket representing different stages of digital evolution. Pandemic has indeed brought digital t...

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Is Maharashtra the leading location of your inorganic engagement? It could be the BOT traffic

Some specific campaign analysis show Pune contributing over 40% of the traffic within Maharashtra which is attributed to it being the den of VPNs and Proxy Servers used for BOT traffic. Maharashtra has t...