Author: Dhiraj Gupta
Ad fraud is not any more a storm that comes and goes, it has become the reality in the digital ecosystem....
It’s time to peel back the curtain on Mule accounts, drawing off Indian monies to offshore fraudsters....
Reach and Frequency are the two key metrics on which the success of a brand campaign hinges. It’s like...
All over the world, the rising concern about data security and user privacy has led to a major transformation...
Every business dedicates significant funds towards digital marketing campaigns for lead generation, awareness,...
In India, we only have approximately 3% of iOS users. However, it is expected that Google will also eventually...
mFilterIt started its journey with a leading online travel portal as its customer. Today, it has a diverse...
Some specific campaign analysis showed that Pune is contributing over 40% of the traffic within Maharashtra...
AI-powered ad fraud detection and protection help advertisers build a wall of defense.
The ad fraud detection...
Finding your partners/dealers/affiliates etc., in position 1 for your brand terms can be very frustrating....
