Author: Deepanshu jaral

advertisers-fret-over-self-declaration-rules
Advertisers fret over ‘self declaration’ rules
Social Pill said it has developed a custom AI tool built on ChatGPT, which enables advertisers to reduce...
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Fake followers and ethical concerns: Could micro-influencers be game changers for brands?
Genuine influencers may experience organic growth due to viral content or media exposure, but massive...
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fulfilling-self-declaration-mandate-is-AI-powered-automation-the-answer?
In-depth: How AI is revolutionizing self-declaration process amid easing of norms by MIB
Speaking on how AI and automation are helping to ease agencies’ compliance with the SDC mandate, Amit...
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digital-personal- data-protection-bill, 2023-a-compilation -of-quotes-from-various-industry -experts
Digital Personal Data Protection Bill, 2023: A Compilation of Quotes from Various Industry Experts
Dhiraj Gupta, Co-Founder, and CTO, mFilterIt- In light of the new movement towards data privacy, businesses...
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Illegal-betting-for-lok-sabha-election-IPL-exploiting-upi-to-conduct-fraud
Illegal betting for Lok Sabha election, IPL exploiting UPI to conduct fraud
mFilterIt, a platform providing transparency and safety in the digital ecosystem, has recently released...
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a-different-path
A different path
The proliferation of dark stores (micro-warehouses housing high-frequency use products) that quick commerce...
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a-different-path
Will the move towards first-party data up the game for walled gardens?
Despite the discourse primarily centring on major multinational corporations such as Microsoft, Meta,...
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mobile-vs-connected-tv-the-ipl-2024-digital-advertising-scoreboard
Mobile vs. Connected TV: The IPL 2024 digital advertising scoreboard
BFSI, services, food and beverages (F&B), household products, and automobiles revealed a recently...
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mFilterIt-launches-tickr-to-aid-advertisers-in-meeting-supreme-court’s-ad-compliance-mandate
Deepfakes take Centre-stage in poll campaigns
To battle AI, we need AI and machine learning algorithm-driven tech that can identify such cases before...
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denied-tickets-betting-sites-still-vie-for-seats-in-poll-arena
Denied tickets, betting sites still vie for seats in poll arena
An mFilterIt analysis identified more than a dozen illicit betting sites , such as om247.com, jaibook.com,...
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