Archive for author: Amit Relan

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Brand Safety is an ethical responsibility for Brands towards stakeholders

“Congratulations! We’re calling from WhatsApp and your number has won a lottery of 25 lakh!” Does this message or call sound familiar? Welcome to the world of the Internet or online fraud which costs individ...

Buckle Up For Brand Safety

Brand Safety and Celebrity Endorsements

A close eye on Brand Safety can help brands as well as celebrities to leverage association more effectively. Celebrities have their own lives.  They have their own thought process, value systems and opi...