Case Studies

Eliminate inorganic App install Fraud

One of India’s leading credit card payment app was noticing suspicious behaviour on their inorganic ‘App Install’ campaigns and wanted a specialized team investigating their traffic for ensuring that they pay only for valid traffic. The company has been spending on marketing for creating visibility of their app and has a healthy spend towards this channel but ROI’s with conversions were always under suspicion. mFilterIt was assigned the task of fraud analysis for unearthing the mystery of performance spent drain. Read more about us.

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