One of India’s leading credit card payment app was noticing suspicious behaviour on their inorganic ‘App Install’ campaigns and wanted a specialized team investigating their traffic for ensuring that they pay only for valid traffic. The company has been spending on marketing for creating visibility of their app and has a healthy spend towards this channel but ROI’s with conversions were always under suspect. mFilterIt was assigned the task of fraud analysis for unearthing the mystery of performance spent drain.
