mFilterIt’s end-to-end app fraud detection suite helps to detect and eliminate digital ad fraud across all mobile app media channels for both user acquisition and retargeting campaigns.
The suite is source agnostic and works in any environment – direct affiliates / publishers, programmatic as well as organic. Eliminating ad fraud increases the KPI integrity for optimum business decisions and reduce dependence on premium acquisition channels bringing down the average acquisition cost.
mFilterIT’s intuitive ML based platform protects brands against all types of digital ad fraud across various user touchpoints, making it the most extensive deterministic fraud protection tool befitting engagement model both for installs and events.
Duplicate IP
Fake Devices
Incorrect Region
Attribution Stealing
Blacklisted IP
Fake Clicks
Click spamming
Duplicate User
APK Fraud
Incent Promotions
VPN / Proxy
Wrong OS
Brands spend and put in a lot of efforts to evolve organically and attract genuine prospects by establishing a direct connection. In the digital world this is attempted by several measures including SEO techniques…
Advertisers have to rely on inorganic endeavours to achieve the desired business objectives. This is achieved through a network of publishers, each having its strength in terms of audience and community…
Every market – mature, developing or early stage, is grappled with ad-fraud in Performance Marketing. Through the customer engagement life-cycle digital marketers are facing challenges…
