EffCent
Monitor Influencer and Affiliate Marketing campaigns
mFilterIt EffCent, influencer and affiliate monitoring enhance efficiencies and protect marketing budgets with influencer and affiliate authentication, performance monitoring, and ensure adherence to brand safety policies.
Trusted by the World’s Biggest Digital-Front Brands
Authenticate And Monitor Your Brand Marketing Campaigns
The affiliate monitoring tool help identify affiliates bidding on brand keywords, misuse of brand creatives, fake offers and promotions on social media to mislead the consumers, misrepresentation of brand, traffic validation and attribution validation, etc.
Check for Bots or invalid followers before the association and validate influencer activity. Monitor the performance of Influencer marketing campaigns. Monitor compliance with advertising guidelines, platform guidelines, and other regulatory guidelines.
Revolutionizing Affiliate Marketing with Robust Solution
Stay One Step Ahead with Brand Asset Recognition
We provide 360-degree affiliate monitoring & protection across the digital ecosystem with holistic brand asset recognition. Leveraging the power of advanced algorithms for recognizing and monitoring various brand assets, including logos, trademarks, product images, and content across various channels.
Holistic Protection with Multichannel Monitoring
Effcent acts like a watchdog across a wide range of digital channels where affiliates and influencers operate like websites, social media, paid advertising, coupon websites, mobile apps etc. to ensure that your brand assets are safe across every touchpoint.
Protect PPC Ads with Search-Engine Monitoring
Keep an eye on search engine results pages (SERPs) with our advanced keyword bidding solution to identify affiliates and influencers who may be bidding on brand-related keywords in paid search campaigns without permission and stealing your organic traffic.
Take Proactive Action with Actionable Insights
To ensure fast-track resolution and complete transparency of affiliate activities, we provide actionable insights and reports that brands can use to decide on the appropriate action to take against affiliates and influencers violating brand guidelines.
Get a Clear Overview with a User-Friendly Dashboard
Our user-friendly and detailed dashboard provides clear insights into the data monitored, potential threats and alerts to take proactive action against unscrupulous activities conducted by affiliates and influencers.
Maintain Brand Integrity with Compliance Monitoring
Keep an eye on your affiliates and influencers to ensure that they are adhering to the brand policies, terms of use and guidelines. Effcent will safeguard your brand reputation from brand abuse activities by affiliates monitor and influencers.
V.O.P. Framework
Levelling up marketing 4.0 with safety, transparency and insights
Verify
Create a seamless and trusted collaborative process with affiliates and influencers by validating the authenticity and compliance with the brand guidelines. This involves verifying whether the affiliates are adhering to necessary criteria, the authenticity of conversions from affiliate-attributed traffic and appropriate usage of brand assets.
Optimize
Enhance the performance of the affiliate marketing program and flag misuse of brand assets by affiliates and influencers proactively with data-driven decisions. The detailed insights provide transparency across affiliates and influencers and help to identify high-performing partners to maximize ROI and reduce threats.
Protect
Monitor the affiliate and influencer activities to proactively mitigate risks associated with affiliates and influencer campaigns. Starting from misuse of brand assets, brand bidding instances, and misrepresentation of messaging and creatives, we monitor every aspect across various platforms to maintain brand integrity and adherence to brand regulations.
Protect All Fronts with Best-In-Class Ad Fraud Solution
Identification
Scanning and monitoring across the web, social platforms, apps, and marketplaces.
Classification
Proprietary algorithms, expert threat assessment, intelligence ready for action.
Action
Proactive measures, swift takedowns, intuitive web, app and reporting APIs.
