Ad-Fraud Suite

Experience the power of our advanced solutions to deterministically differentiate a genuine engagement with that of a fake.

mFilterIt solutions keep a real-time watch on marketing campaigns to detect any abnormal patterns – bad as well as very sweet. This helps advertisers to save money as well as take corrective actions on-the-fly.

Unleash the power of machine learning, data science and artificial intelligence to extract the best out of marketing campaigns!

mFilterIT’s intuitive ML based platform protects brands against all types of digital ad fraud across various user touchpoints, making it the most extensive deterministic fraud protection tool befitting engagement model both for installs and events.

Duplicate IP


Fake Devices


Incorrect Region


Attribution Stealing


Blacklisted IP


Fake Clicks


Click spamming


Duplicate User


APK Fraud


Incent Promotions


VPN / Proxy


Wrong OS


Web Ad-Fraud Suite

When you are paying for clicks, visits, leads and sales why measure performance on impressions alone?

Get a complete control of ad-spends on any web platform across publisher and advertiser digital zones. Protect web campaigns with deep fraud detection offering visibility and purchase funnel protection.

App Ad-Fraud Suite

Are you acquiring a BOT or engaging an already active customer?

Reaching out to a real and intended customers should be the essence of any app acquisition campaign. Get a deep view of who is signing up for an app and who is reviving the engagement.

Case Studies
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Brand bidding & its impact

Brands spend and put in a lot of efforts to evolve organically and attract genuine prospects by establishing a direct connection. In the digital world this is attempted by several measures including SEO techniques…

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The inevitable inorganic

Advertisers have to rely on inorganic endeavours to achieve the desired business objectives. This is achieved through a network of publishers, each having its strength in terms of audience and community…

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Saving dollars in the desert

Every market – mature, developing or early stage, is grappled with ad-fraud in Performance Marketing. Through the customer engagement life-cycle digital marketers are facing challenges…

We are getting into a new normal. New technologies. It’s high time to protect your assets and brand value.