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What do we offer?

CPI (Cost Per Install)

CPR (Cost Per Registration)

CPT (Cost Per Transaction)

Event/ Retargeting

CPC/ CPV – Cost Per Click/ Visit

Campaigns run on cost per click/ visit and affiliates are paid on number of users clicked/ visited on the advertiser webpage. Payout is low but volumes are high

CPCV – Cost Per Completed View

In a video ad campaign, affiliates are paid once a user watches the entire ad. Payouts are relatively higher than CPC/ CPV, however, volumes are also high

In CPL campaigns, affiliates are paid once a user completes the lead. Payouts are much higher than CPV or CPCV but volumes are relatively lower

Solution for Search Keywords

Challenges with Keywords are taking toll on the organic as well as paid marketing strategies. This will continuously grow if not handled now

Incent Activity Tracker

Fraudulent Affiliates run non-incent marketing campaigns over incent platforms where the user downloads or uses the app for a certain incentive rather than an actual interest in the app.

Coupon & Cashback

Some coupon/ cashback sites publish Ads of fake/ misleading/ fraudulent coupons & cashback offers in the name of renowned advertisers in order to get user traffic on their websites, impacts the brand image of the advertiser.

Protecting Brand Image

With our machine learning based algorithm, we keep on identifying the blacklisted and inappropriate channels where advertisers would avoid showing their ads, thus protecting the brand image

Micro Segmentation / Relevancy

Understand nuance of a channel to improve targeting with a relevant creative. Ex: A sports channel will have higher probability of relevant viewers for sports apparels & shoes, which can be an appropriate

Micro Influencer Channel Selection

Basis our analytics and data-driven approach, we help advertisers target the most relevant video channels. Channels are added and excluded from the relevant list basis performance on YouTube

Intelligent Creative Selection

Our automated monitoring system tracks the latest trends in YouTube advertising and best possible ways to reach to the right customer regularly for each category of ads

Why choose us?

Unique machine learning solutions for ad fraud

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    Ad-Tech Company

    Founded in 2015, mFilterIt is an Ad-tech company, with a blend of technology and analytics.

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    Fraud Detection & Prevention

    Ad Fraud Prevention Suite for Web and App Advertisers.

  • computer-network-1878_39828809-88f9-48e1-9a76-61c99401ec99

    Worldwide Presence

    Catering Global customers, #1 Fraud detection company in South Asia & India.

  • settings-server-1872_2e41baf2-8789-4215-b430-db35c3899936

    Digital Footprint

    Track 400 million+ digitally active users across the globe.

  • source-code-1754_2b435bd8-ce76-4910-8137-7d07a3557fa3

    Access to Global Device Data

    Telco partnerships give us access to global device data Ex. Make Model, Global IP, IMEI, MAC lists.

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    5M+ validations daily

    In the app and web space combined, we do over 5 million validations on a daily basis.

Our Industry Leading Solutions

  • Advertisers

    App & Web fraud detection solutions for brand and performance marketing
    to help advertisers to save cost

  • Handset OEMs

    Fraud detection solution for pre-embed installs and
    Big-data analytics based report on mobile handset market

  • Telecom Operators

    Fraud detection solution to improve efficiency and save on draining cost for D2C VAS business of the telecom operators

  • Ad-networks

    Specifically designed for Ad-networks, to eliminate frauds at publisher level, before the transaction reaches the advertiser

Stop wasting time and money on technology. Let’s get started

Every 1 out of 4 click on your online Ad is a

CLICK FRAUD

8% of all impressions have the opportunity to be seen by a real person (Marketing Daily, 2014)
50% of all online ads are never seen by a human (Google, 2014)
78% of marketers cite click fraud as their top concern (Adweek, 2016)