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What do we offer?
CPI (Cost Per Install)
CPR (Cost Per Registration)
CPT (Cost Per Transaction)
Event/ Retargeting
CPC/ CPV – Cost Per Click/ Visit
Campaigns run on cost per click/ visit and affiliates are paid on number of users clicked/ visited on the advertiser webpage. Payout is low but volumes are high
CPCV – Cost Per Completed View
In a video ad campaign, affiliates are paid once a user watches the entire ad. Payouts are relatively higher than CPC/ CPV, however, volumes are also high
In CPL campaigns, affiliates are paid once a user completes the lead. Payouts are much higher than CPV or CPCV but volumes are relatively lower
Solution for Search Keywords
Challenges with Keywords are taking toll on the organic as well as paid marketing strategies. This will continuously grow if not handled now
Incent Activity Tracker
Fraudulent Affiliates run non-incent marketing campaigns over incent platforms where the user downloads or uses the app for a certain incentive rather than an actual interest in the app.
Coupon & Cashback
Some coupon/ cashback sites publish Ads of fake/ misleading/ fraudulent coupons & cashback offers in the name of renowned advertisers in order to get user traffic on their websites, impacts the brand image of the advertiser.
Protecting Brand Image
With our machine learning based algorithm, we keep on identifying the blacklisted and inappropriate channels where advertisers would avoid showing their ads, thus protecting the brand image
Micro Segmentation / Relevancy
Understand nuance of a channel to improve targeting with a relevant creative. Ex: A sports channel will have higher probability of relevant viewers for sports apparels & shoes, which can be an appropriate
Micro Influencer Channel Selection
Basis our analytics and data-driven approach, we help advertisers target the most relevant video channels. Channels are added and excluded from the relevant list basis performance on YouTube
Intelligent Creative Selection
Our automated monitoring system tracks the latest trends in YouTube advertising and best possible ways to reach to the right customer regularly for each category of ads
Why choose us?
Unique machine learning solutions for ad fraud
Ad-Tech Company
Founded in 2015, mFilterIt is an Ad-tech company, with a blend of technology and analytics.
Fraud Detection & Prevention
Ad Fraud Prevention Suite for Web and App Advertisers.
Worldwide Presence
Catering Global customers, #1 Fraud detection company in South Asia & India.
Digital Footprint
Track 400 million+ digitally active users across the globe.
Access to Global Device Data
Telco partnerships give us access to global device data Ex. Make Model, Global IP, IMEI, MAC lists.
5M+ validations daily
In the app and web space combined, we do over 5 million validations on a daily basis.
