CPC/ CPV – Cost Per Click/ Visit

Campaigns run on cost per click/ visit and affiliates are paid on number of users clicked/ visited on the advertiser webpage. Payout is low but volumes are high

CPCV – Cost Per Completed View

In a video ad campaign, affiliates are paid once a user watches the entire ad. Payouts are relatively higher than CPC/ CPV, however, volumes are also high

In CPL campaigns, affiliates are paid once a user completes the lead. Payouts are much higher than CPV or CPCV but volumes are relatively lower

Solution for Search Keywords

Challenges with Keywords are taking toll on the organic as well as paid marketing strategies. This will continuously grow if not handled now

Incent Activity Tracker

Fraudulent Affiliates run non-incent marketing campaigns over incent platforms where the user downloads or uses the app for a certain incentive rather than an actual interest in the app.

Coupon & Cashback

Some coupon/ cashback sites publish Ads of fake/ misleading/ fraudulent coupons & cashback offers in the name of renowned advertisers in order to get user traffic on their websites, impacts the brand image of the advertiser.

Protecting Brand Image

With our machine learning based algorithm, we keep on identifying the blacklisted and inappropriate channels where advertisers would avoid showing their ads, thus protecting the brand image

Micro Segmentation / Relevancy

Understand nuance of a channel to improve targeting with a relevant creative. Ex: A sports channel will have higher probability of relevant viewers for sports apparels & shoes, which can be an appropriate

Micro Influencer Channel Selection

Basis our analytics and data-driven approach, we help advertisers target the most relevant video channels. Channels are added and excluded from the relevant list basis performance on YouTube

Intelligent Creative Selection

Our automated monitoring system tracks the latest trends in YouTube advertising and best possible ways to reach to the right customer regularly for each category of ads