Running a successful branding campaign requires not only creativity but also precision and efficiency. Marketers are constantly looking for ways to improve their ad performance, optimize budgets, and ensure their messaging reaches the right audience at the right time. However, many digital campaigns face significant challenges—whether it’s invalid impressions, limited reach, or issues with frequency capping.
Common Branding Campaign Challenges
Invalid Impressions
One of the most common issues facing digital marketers is
invalid or fraudulent impressions—ads that are viewed by bots, irrelevant audiences, or through incorrect placements. These impressions drain advertising budgets without offering any real return on investment (ROI).
In the case study for a leading FMCG brand running a branding campaign, we observed that
one-third of the impressions were invalid, resulting in wasted budget.
How mFilterIt Helps
By using
AI-driven rule engines, our system can analyze traffic sources and pinpoint where the waste is occurring, enabling brands to block these invalid impressions. This allows the campaign to focus on genuine ad views that are more likely to convert into sales or brand engagement. The shift with this insight and weeding out invalid traffic helped improve campaign effectiveness, ensuring that the budget was optimized for maximum reach.
Device Repetition
Another critical issue we identified was
device repetition, which accounted for
26% of the campaign impressions. Device repetition occurs when ads are shown to the same user more than necessary, violating the brand’s
frequency cap (the threshold of the number of times an ad should be shown to the same user). This issue often leads to a poor user experience, which can diminish brand perception and overall engagement.
How mFilterIt Helps
In the case study, we detected that the frequency cap was exceeded, causing ads to appear more than the brand’s set limit of three times per user. By monitoring
frequency capping violations and
real-time tracking, we prevented overexposure, ensuring a better user experience.
How mFilterIt Protects Your Campaigns
Our
multi-layered fraud protection works across both
pre-bid and
post-bid stages to verify the validity of each ad impression, detect any fraudulent activity, and block unwanted traffic with
AI-ML-based detection and
real-time reporting. Detailed insights into campaign performance help you make informed decisions about where and how to allocate your budget for maximum ROI.
Whether you’re dealing with device repetition, invalid impressions, or frequency cap violations,
mFilterIt helps you address these issues efficiently.
Download the Infographic for Full Insights
To gain deeper insights into the effectiveness of our solutions, we invite you to
download the full infographic that highlights the results of this case study. It will walk you through the challenges faced by the FMCG brand and how our fraud detection tools identified and resolved key issues.
Don’t Let Your Ad Budget Go to Waste
Take control of your digital campaigns with
mFilterIt and ensure that your ads reach real users in the best environments.
Contact us today to learn more about how we can improve your branding campaigns.
