To stay on top of your digital marketing game, safeguarding your programmatic ad campaigns from fraud is paramount. Ad fraud can drain your budget, distort your performance metrics, and threaten your brand’s reputation.
Protects Your Digital Ad Campaigns
Advertisers need comprehensive protection against fraudulent activities. Here’s how it ensures the integrity and effectiveness of your programmatic advertising:
-
Identification and Filtering of Invalid Traffic
Meticulously analyzes traffic to identify and filter out invalid clicks and bot activities. This ensures that your ads are seen by real people, enhancing engagement and conversion rates.
-
Automated Blacklisting
By automating the blacklisting of suspicious traffic sources, continuously cleanses your traffic, prevent fraudulent sources from inflating your ad spend.
-
Enhanced Transparency
Accuracy in measurement and weeding out invalid or fraudulent traffic build trust and transparency allowing for more informed decision-making and improved ROI on ad spends.
Fortunately, mFilterIt offer robust protection, ensuring that your ads reach real, relevant audiences and deliver genuine engagement.
Case Study: mFilterIt’s Impact on Search Campaigns
A global automobile company faced a significant challenge with low conversion rates and engagement despite substantial spending on Google search campaigns.
Here’s how mFilterIt turned the situation around:
-
Ad Traffic Validation
mFilterIt started by validating the incoming traffic to ensure that only genuine, interested users were engaging with the ads.
-
Blacklisting Traffic Anomalies
Anomalous traffic patterns were identified and blacklisted, cutting off fraudulent sources.
These actions led to a remarkable improvement in a short period. Let’s look at the numbers:
By The Numbers: Client Success with mFilterIt
-
13% Drop in Click Fraud:
By filtering out invalid clicks, the company saw a significant reduction in click fraud, ensuring their budget was spent on real potential customers.
-
11% Drop in Lead Fraud:
With improved traffic validation, the quality of leads improved, resulting in a noticeable drop in lead fraud.
-
$1.2 Million Saved Due to Active Blacklisting:
The automated blacklisting process saved the company a substantial amount in ad spend that would have otherwise been wasted on fraudulent activities.
mFilterIt Impact:
1.75X Increase in Conversion Ratio
The most compelling outcome was the dramatic increase in the conversion ratio. By ensuring that ads were only seen by genuine users, the company experienced an improvement in their conversion rates. This not only validated their investment in mFilterIt but also demonstrated the power of effective ad fraud prevention.
Conclusion
Ad fraud is a significant threat to digital marketers, but with the right tools, it can be effectively managed and mitigated. mFilterIt provides the necessary protection to ensure your programmatic ad campaigns are reaching the right audiences, optimizing your ad spend, and ultimately driving better business results.
Protect your digital ad campaigns with mFilterIt and witness the difference in performance and ROI
