Quick Service Restaurant (QSR) giants aim to improve their menu performance on popular food delivery platforms, Swiggy and Zomato. To achieve this, they partnered with mFilterIt to conduct a thorough performance audit across their kitchens at the city level. The primary focus areas of the audit included identifying gaps in the menu compared to an ideal menu, monitoring dish bundling and combos, pricing analysis in comparison to competitors, and monitoring category tags.
mScanIt conducted a detailed dish audit, comparing the distinct ideal menu with the distinct actual menu.
