The program aims to help advertisers resume their digital marketing activities with trust, confidence, and transparency to get the best RoI on ad spending and resurrect after the COVID-19 impact. Help the digital ecosystem resume with trust.
Gurugram / Noida – Friday, October 23, 2020: mFilterIt, the leading holistic digital advertising safety solutions provider, today announced ‘Diwali Care Program’ under which it has opened the entire solutions stack for the advertisers and their partners to resume and resurrect with trust, transparency, and confidence as the economy is attempting to restart after the complete lockdown due to covid-19 pandemic.
Amit Relan, Director & Co-Founder, mFilterIt launching the program, said, “Digital is everyone’s hope of resumption. There is no scope for any inefficiency or trust deficit to go to market. Keeping this in view, we decided to help all forms of businesses, including SMEs to help them optimize, making the returns more visible and clearer.”
Under the ‘Diwali Care’ offer, mFilterIt is offering its entire digital advertising trust and transparency solutions, which cater to over 90% of the Digital spending done by advertisers, for a free assessment for 2 months. These solutions cover Brand Safety and ad fraud solution on both browser and app-based digital applications accessed over Smartphones, Smart TVs, Tablet PCs, or Laptops/Desktops.
With this program, mFilterIt expects brands to achieve 20-25% efficiency in their ad spending, making a tangible contribution in these challenging times when there is extra effort to minimize any wastage.
mFilterIt solutions are unique and offer end-to-end transparency and validation of digital events or transactions at the advertisement and online purchase levels. This gives a marketer, including partners, a periscopic view to look for fraud and trust deficit challenges even over the surface.
About mFilterIt: A leader in trust, transparency, and validations of digital ad spending covering over 90% of the digital advertising mediums, mFilterIt uniquely offers end-to-end platform-agnostic brand safety and ad fraud detection software relied upon by leading digital and mainstream advertisers globally.
With a neutral and third-party partner to the digital partners, mFilterIt helps eliminate trust deficit in transactions and events that occur to the end consumer through the digital value chain. The scalable and robust technology platform from mFilterIt validates over 2 billion transactions yearly, resulting in over $30 million in savings to the digital ecosystem.
mFilterIt is headquartered out of NCR, India, and has global operations in the Middle East, South Asia, Europe, and America. A thought leader in the space, mFilterIt actively contributes to the standards and best practices in the industry on global platforms. Recently, mFilterIt was recognized as the Top Ad Fraud Prevention tool by Business of Apps in its 2020 research.
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